Paul Longo | MMA Global

Paul Longo

Paul Longo
GM, AI in Ads
Microsoft Advertising

Paul serves as General Manager, AI in Ads for Microsoft Advertising where he is responsible for driving the monetization of Copilot, integrating AI technologies into ads products, enhancing customer engagement, and advising clients on how to tap into the transformative power of AI-driven advertising solutions.

Over a 13+ year career at Microsoft, he has led various business units, including Agency Development, Display and Native Partnerships, and Retail Media. Outside of Microsoft, he has gained leadership experience working at advertising agencies and brands, including time spent at Publicis and L’Oréal.

He is a frequent speaker on the topics of media, creativity, and technology, a champion of an inclusive workplace, and founder of the Microsoft Advertising Accessibility Community. Giving back is very important to him, and he actively supports several non-profit organizations, including the Rutgers Business School RSVP program (founding member) and COOP Careers.