With 15+ years in brand development across CPG, Automotive, QSR, and Services, Nilakshi has been part of integrated capability hubs like Team Ford (India), Mondelez (SEA) and Team Ronald McDonald’s (Indonesia). Currently, she leads the strategy vertical for Publicis Groupe, Indonesia, where she is partnering with iconic local brands like ABC, Bintang and helping global brands like Oreo, Heinz, Heineken, McDonald’s, Vicks and many more come closer to local consumers.​

As a keen observer of human instincts and behaviour, she champions a 'people-first' approach, blending human insights, technology, and evolving aspirations in a changing world.