Adi Hardiana Samsudin is the Head of Merchant Ads Business at GrabAds Indonesia. Based in Jakarta, he leads a team to create value and deliver the best solutions for merchants and advertisers across the Grab ecosystem. With an impressive tenure exceeding 17 years in sales and marketing, Adi stands as a pivotal figure in the advertising industry. His expertise stretches from managing enterprise-level advertising strategies to nurturing MSMEs, showcasing a versatile and deep understanding of the digital advertising landscape. Under his leadership, GrabAds has become synonymous with innovation, personalization, and effectiveness in advertising solutions, setting new benchmarks for success in the sector.

Adi's approach is characterized by a rigorous adherence to data-driven strategies and an agile response to evolving market trends, ensuring that advertising campaigns not only resonate with target audiences but also deliver tangible business outcomes. They have been instrumental in democratizing advertising for businesses of all sizes, creating accessible, scalable, and impactful advertising packages. This commitment to fostering growth across the spectrum of advertisers has solidified his reputation as a visionary in the field.

As a prospective member of the MMA Screening Council, Adi brings a rich blend of experience, strategic insight, and a proven track record of transformative leadership. His dedication to advancing the frontiers of digital advertising and his ability to drive meaningful engagement through innovative marketing solutions make him an invaluable asset to the marketing community.