"The Future of Marketing’ MMA EMEA eBook Part 2

Related Content

Document

Feb 23, 2026
MMA AI Adoption Study 25 | MENA

MMA AI Adoption Study 25 | MENA, conducted by MMA Academy and Kantar Insight, provides a focused view of how organizations in MENA are adopting AI…
Document

Feb 9, 2026
MMA AI Adoption Study 25 | MEA

MMA AI Adoption Study 25 | MEA is a joint study by MMA Academy and Kantar Insight exploring how organizations apply AI in Marketing and Customer E…
Webinar

Oct 27, 2025
MTA, MMM, RCTs … What Is the Truth and What Can You Trust?

The marketing measurement toolkit is more complex than ever—MTA, MMM, RCTs—all promising answers yet often delivering conflicting results. Thi…
Webinar

Jan 24, 2025
Beyond the Logo: Modern Sports Marketing Measurement for Today's Brand Leaders

Today’s sports sponsorships are far from the original logo slap. Sponsorship is now a highly effective channel for growing brands through authentic c…
Webinar

Oct 27, 2025
Why Isn’t Marketing on the Balance Sheet (and Why Doesn’t the CFO Trust You)?

Marketing remains a critical driver of growth—so why isn’t it accounted for like other business assets? In this session, we dive into the obstacles fo…
Document

Jan 23, 2026
The State of Performance

Performance marketing was once defined by speed and automation. Now, it’s a precision-driven growth strategy that ties marketing investment directly t…
Webinar

Nov 25, 2024
Hidden Treasures of Measuring Brand: Illuminating how Advertising Affects Long-Term Growth

This webinar will tackle the ongoing debate between brand-building and performance-driven marketing, focusing on the attribution and measurement…
Document

Mar 20, 2026
The State of Brand Marketing Accountability

Brand marketing faces increasing pressure to demonstrate ROI. Over the past two years, budgets have shifted toward performance—driven by an increased …
Webinar

Oct 27, 2025
Defending Brand Marketing – Why Is It So Hard?

Brand marketing remains under constant scrutiny—often the first to face cuts when budgets tighten. Why? This session will explore the persistent ch…
Webinar

Sep 29, 2026
How We Spend & What We Say: The State of Advertising Spend

MMA and MediaRadar analyzed five years of advertising across 10 industries and 6 channels. The biggest differences are between categories, not…
Webinar

Feb 24, 2026
The State of Brand Marketing Accountability

Marketers are often under pressure to defend brand marketing investments, but don’t always have the measurement methods to really “prove it.” In this …
Webinar

Jan 8, 2026
The State of Performance Marketing

Performance marketing is no longer just about speed and automation — it’s evolving into a strategic engine of measurable growth. Join us for a dat…

"The Future of Marketing’ MMA EMEA eBook Part 2

Related Content

Document

MMA AI Adoption Study 25 | MENA

Document

MMA AI Adoption Study 25 | MEA

Webinar

MTA, MMM, RCTs … What Is the Truth and What Can You Trust?

Webinar

Beyond the Logo: Modern Sports Marketing Measurement for Today's Brand Leaders

Webinar

Why Isn’t Marketing on the Balance Sheet (and Why Doesn’t the CFO Trust You)?

Document

The State of Performance

Webinar

Hidden Treasures of Measuring Brand: Illuminating how Advertising Affects Long-Term Growth

Document

The State of Brand Marketing Accountability

Webinar

Defending Brand Marketing – Why Is It So Hard?

Webinar

How We Spend & What We Say: The State of Advertising Spend

Webinar

The State of Brand Marketing Accountability

Webinar

The State of Performance Marketing

Get News from the Alliance