Wednesday, March 28, 2018 - 2:00pm to 3:00pm EDT
Watch the Webinar:
As digital channels expand, the line between our online and real life activities continues to blur. Mobile marketers need to align messaging, campaign goals, and design across channels and devices. Omni-channel marketing is an intelligent way to think about the customer journey. From desktop to native app, mobile web to IoT, a holistic approach across digital platforms provides a seamless customer experience. Learn how other businesses succeed with omni-channel marketing.
In this webinar, you'll learn:
- How to differentiate between multi-channel and omni-channel
- How to develop goals for your omni-channel strategy
- The key strategies for aligning geolocation with your messaging campaigns
- The best way to personalize across different platforms and devices
- How to identify user segments that are most likely to engage and convert
- How to leverage data and drive ROI from a single dashboard
