A practitioner's glossary from the MMA South Africa Retail Media Task Force, defining the terms, metrics and formulas driving retail media today,…
A year of live Kroger campaign data, 1,934 assets, and a model that predicts which creative will convert with 81% accuracy.
Half the planet already plays games. Most brands still show up for kickoff and miss the basket three days earlier. The Modern Gaming Marketing…
A market-sizing and benchmarking report from the MMA South Africa Retail Media Task Force and the Data + CX Think Tank (DATT), mapping South Africa's…
Almost Everyone Is Piloting or Deploying Agentic AI. Only 1 in 8 Has Scaled It.
Most brands are experimenting with AI. Far fewer have made it work. The AI Marketing Maturity Study 2026, conducted by MMA in collaboration with…
The game has changed. So has discovery. Fans aren't just watching IPL 2026, they're asking AI about it. In Partnership with OptimizeGEO, MMA India…
As market dynamics evolve, staying relevant is no longer about doing more, it’s about making the right decisions. This session brings together b…
Data is everywhere, but decisions still need to be made, fast. This session explores how brands and their partners are using data to take action in r…
AI systems can summarize, compare, recommend, omit, or mischaracterize a brand, often outside the brand’s direct control. That makes reputation m…
There are moments when waiting isn’t an option and decisions need to be made without perfect information. This session explores how marketers across b…
Marketing teams are expected to deliver more, faster, and with greater precision. This session explores how organisations are maintaining performance…
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