AI-driven search changes visibility from “Did we rank?” to “Are we included, cited, summarized, or recommended in the answer?” That matters because cu…
GEO challenges traditional performance logic because influence may occur inside an answer without producing a click. That means marketers may need to…
MMA and BCG have partnered in an exclusive CMO survey that explores how AI is influencing key aspects of the marketing operating model. AI is…
Data, Insights, Outlook 2026 is a quarterly thematic series edition from Marketing + Media Alliance Indonesia that captures the signals shaping …
A cross-industry view of advertising in 2026: what brands are saying in their ads, how layered the messages are, and how much creative they’re p…
Fifteen years ago, Jim Lecinski gave marketers a name for the decisive moment in every purchase: the Zero Moment of Truth — the instant a customer t…
AI systems can summarize, compare, recommend, omit, or mischaracterize a brand, often outside the brand’s direct control. That makes reputation m…
GEO clearly overlaps with SEO, but it also changes the goal from ranking for clicks to being retrieved, synthesized, cited, and accurately…
The practical question is not whether brands can control AI answers, but whether they can influence the sources, structures, and signals AI systems…
AI systems need to retrieve, interpret, and synthesize brand information before they can recommend it. That makes content structure, metadata,…
Peak Season Playbook is a strategic retail media guide designed for Türkiye's unique calendar of overlapping demand moments, including Valentine's …
A practical guide packed with jury tips, submission strategy, winner inspiration and global credentials - built to help you enter, compete and…
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