James Hilton is founder and global CEO of M&C Saatchi Mobile. An accomplished British marketer with over 18 years experience in direct response marketing strategy, Hilton has held senior executive positions at leading global media and consumer brands including WeightWatchers, MGM Mirage, Guardian Media Group and Grey Advertising.

Dissatisfied with the lack of quality and marketing knowledge he encountered when looking for a mobile marketing supplier, in early 2006 Hilton founded Inside Mobile. The new venture was one of the world’s first purely mobile-focused marketing and advertising consultancies and was an immediate success. It grew rapidly to become a market leader, winning numerous international marketing awards in the process. By mid 2010, Inside Mobile had far exceeded the expectations of its business plan and global advertising giant M&C Saatchi acquired a majority stake in the company and rebranded it as M&C Saatchi Mobile.

M&C Saatchi Mobile is now one of the largest global mobile agencies with nearly 100 employees with offices in London, New York, San Francisco, Los Angeles, Sydney and Cape Town. It offers the full range of mobile marketing services and clients include Amazon, Nokia and the BBC.