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April 27-29, 2026 | Miami Beach, Florida
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The State of Video & CTV
Video is now at the heart of the marketing mix
An overwhelming majority of marketers plan to increase their investment in the year ahead, seeing it as the most essential tactic for reaching audiences and driving business outcomes across the entire funnel.
Navigating the GenAI Landscape
A Practical Roadmap for Marketing Organizations
Generative AI (GenAI) may offer a transformative potential for marketing, but realizing this requires a strategic, organization-wide approach. We introduce a strategic framework, the "Need-Case Map," to guide marketers in prioritizing investments, aligning initiatives with business objectives, and maximizing impact.
State of Attribution
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Mobile Day Colombia
11 November 2014 | Bogota, Colombia
Agenda
Register
Speakers
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Mobile Day Colombia
Agenda
Agenda
Tuesday, November 11, 2014
Registration and Coffee
Opening and Welcome
Carlos Caceres
Innovation & Business Development Manager
Publicar
Colômbia Mobile Market Overview: The latest information on Mobile Market in Colômbia, including an evolution of the trends on Smartphone usage and the trends to measure mobile campaigns effectiveness
James Galpin
Head of Media & Digital, LATAM
Millward Brown
Entrepreneurship Lessons for a More Mobile World
Juan Salcedo
Co-founder
TAPPSI
Coffee Break
Showcasing - Tigo Music
Alejandro Marin
Music & Entertainment Journalist
Jose Luis Galan D.
Head of Tigo Music Latam
Millicom
Daniel Santamaria
Marketing Manager
Deezer – Andean Region
What Do Brands Want in a Mobile ?
Alberto Pardo
Founder & CEO
Adsmovil
Carolina Sandoval Villamil
Media Manager
Mondelez ANCAM
Luisa Fernanda Uribe Peláez
Digital Strategies Manager Andinan Cluster
Avon
Julio Cesar Munive
e-Business Director
Avianca Holdings
David Esteban Reina Neira
Digital Media Specialist
SABMiller - Bavaria
Mobile Media
Alberto Pardo
Founder & CEO
Adsmovil
Lunch
Here Comes Programmatic Mobile! With the integration of cross channel buying, programmatic mobile is really starting to pick up.
John deTar
CEO
Global Data Bank "GDB"
Agencies Panel: Mobile Always
Moderator:
Jose Carlos Garcia Rico
Journalist, communications strategist - Social Media, PR, Digital Strategies
Harol Ruiz
Director
Mobext
Laura M. Aristizabal
Digital Director
AVIANCA – OMD COLOMBIA
Ecommerce Goes Mobile
Fabio Ardila
Head of eCommerce
Casa Editorial El Tiempo
Oscar Jaimes
Director of Innovation
Casa Editorial El Tiempo
Mauricio Gomez Quintero
Marketing Manager - eCommerce
Casa Editorial El Tiempo
Coffee Break
The Mobile Revolution: Experiences, Reality & Future
Hans Christian Boehlke II
CEO
Aldeamo
Manuel Emilio Vazquez Vargas
Marketing Manager ANDEAN
Gemalto
Innovar o morir (Innovate or die)
David Melchor
Co-Founder and CEO
FUNNKE an App Growth Network
Cocktail
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