My Content | Page 10 | MMA / Marketing + Media Alliance

My Content




News, Email and Movie Listings Get Easier to Navigate on the Mobile Phone for freenet Subscribers

Dynetic Develops Mobile Portal for freenet

Herndon, Virginia -- April 17, 2007 – Dynetic Mobile Solutions, a software provider that enhances Web browsing on the mobile phone, today announced that freenet, an Internet telecommunications company, will use its platform to deliver easier surfing on the mobile handsets of freenet subscribers. News, stock exchange listings and current movie schedules will all be transformed to fit the screen size of a mobile phone with freenet’s  optimized mobile portal. The new portal, built on Dynetic’s platform, allows visitors of mobil.freenet.de to access a variety of services including email access, price checks or the soccer live ticker – all depicted clearly in the respective phone’s display with size-appropriate structure and menu navigation. The emoveo UAP technology from Dynetic, which specializes in converting Web content for the mobile Internet, was used to realize this project.

The new mobile portal is part of freenet’s plan to offer customers affordable rates and innovative products. It is accessible to everybody, not just freenet customers. Rather than adapt content uniformly from the freenet Web site for the mobil.freenet.de, all services have been selected based on their benefits for the mobile user. For example, visitors won’t have to sift through multiple freenet Web pages to find news, search for the movie listings or TV listings or download ring tones, logos, and games for their handset – only the most relevant material for the mobile user is transcoded for the mobile site.

“The mobile Internet will become a huge growth market within the next few years. We are concentrating our efforts to deliver Internet applications like music downloads, email or online shopping on mobile handsets. However, we will only reach consumers if the product is user-friendly and affordable”,<?xml:namespace prefix = o ns = "urn:schemas-microsoft-com:office:office" />

describes Gregor Poniewasz, head of the portal unit of freenet AG, the mobile portal’s future. “For the technological realization of the mobile portal we decided to use Dynetic since the company is a leader in this area. Dynetic has convinced us with their expertise and experience regarding mobile Internet and has fulfilled our high expectations and ambitious goals.”

“We are pleased that Dynetic has been chosen to realize this comprehensive mobile portal for freenet,” said Michael Neidhöfer, CEO of Dynetic. “Our software guarantees freenet a high quality when delivering mobile content. We will of course support the newest technologies – now and in the future.”

Dynetic‘s emoveo UAP technology coverts almost all content for display on mobile handsets, including text, pictures, movies and sound. The automatic  transcoding feature of emoveo allows content to assimilate itself to the mobile device and is shown according to display size. Using emoveo, companies can profit from the enormous potential of mobile phones and PDAs – for mobilizing their traditional online presence or developing new business ideas, from a mobile portal to a social community site.

freenet AG
freenet AG is one of the leading Internet and telecommunications providers in Germany. In March 2007, the listed company gained additional power by the merger of freenet.de AG with mobilcom AG – as it is now able to offer a mix of Internet, fixed-line telephony and mobile telecommunications. freenet AG combines the expertise of the mobile telecommunications company mobilcom with the deep know-how of Internet and fixed-line provider freenet.de AG, the former mobilcom subsidiary.

dynetic solutions GmbH
Dynetic is a mobile software provider that offers a unique platform for transforming any kind of mobile content for a wide range of mobile devices. Called emoveo UAP, the platform allows mobile content professionals to develop, operate and manage applications for about 4,000 devices. More than 100 companies already deliver their mobile content using the emoveo platform. Dynetic is based Kaiserslautern, Germany with a subsidiary in Herndon, Virginia, and has 45 employees. www.dynetic.net

For more information:
Michael Neidhoefer
dynetic solutions GmbH
phone: +49 631-303 14-00
[email protected]


Joey Marquart
Edelman
phone: + 1 212 704 8133
[email protected]


Ran Farmer
Dynetic Mobile Solutions, Inc.
phone:

[email protected]



Dynetic Enhances the eBay Experience for Mobile Users with New Platform

New eBay mobile application launched in the <?xml:namespace prefix = st1 ns = "urn:schemas-microsoft-com:office:smarttags" />US and Europe ensures best customer experience on mobile.

KAISERSLAUTERN, GERMANY – March 26, 2007 – Dynetic Mobile Solutions, a mobile platform provider that transforms and optimizes any kind of application for a wide range of devices, today announced that eBay has selected its technology platform to build the new eBay mobile application. The application will be available for download on eBay and on selected carriers across Europe and the US. Vodafone will also pre-load the application on selected handsets.

The client application is based on Dynetic’s emoveo UAP software and provides eBay customers with a rich experience to access eBay, search, browse, fond deals and bid on auctions or purchase fixed price items. The solution is the latest milestone in the collaboration between Dynetic and eBay.

“eBay users want to access eBay all the time. They will never miss the end of an auction.”, says Henri Moissinac, Head of eBay mobile,. “Thanks to Dynetic, we made the eBay mobile application fun and easy to use.”

“We are excited that eBay is using our technology to give customers an improved experience on mobile,” says Michael Neidhoefer, chief executive officer of Dynetic. “This new mobile application complements to mobile WAP portal and SMS alert system Dynetic had already built for eBay.”

The mobile portal, which can be accessed through the phone’s Web browser, has been available since 2003. With Dynetic’s new high-end Java client, the end consumer will experience a clearly structured interface that is easier to navigate and matches the phone’s display size. An “eBay” option will also join the fixed menus of several new mobile handset models. This makes it easier to participate in an auction, search for products or view articles. In addition, the eBay customer will receive real-time alerts when his auction is finished or his offer is outbid. Saved search results can be accessed at a later date without an Internet connection.

Manual testing of new mobile devices will no longer be necessary with Dynetic’s emoveo platform, which automates the software update to a real-time system as opposed to the manual process which was used on a monthly basis.

Dynetic’s eBay mobile Client will be available for users in North America and Europe in April.

Dynetic has been a collaborator in ebay’s mobile strategy since 2003 – for more than ten countries worldwide. The mobile portal is available for users in Belgium, Germany, UK, France, Italy, Austria, Spain, and the USA. Customers in Ireland, Switzerland and Canada will be able to access the client later this year. In 2006, Dynetic also developed a mobile bidding client for eBay via SMS.

Dynetic Mobile Solutions, Inc.
Dynetic is a mobile software provider that offers a unique platform for transforming any kind of mobile content for a wide range of mobile devices. Called emoveo UAP, the platform allows mobile content professionals to develop, operate and manage applications for about 4,000 devices. More than 100 companies already deliver their mobile content using the emoveo platform. Dynetic is based in Kaiserslautern, Germany with a a subsidiary in Herndon, Virgina, and has 45 employees.  www.dynetic.net

For more information:

Michael Neidhoefer
dynetic solutions GmbH
phone: +49 631-303 14-00
fax:     +49 631-303 14-14
[email protected]


Joey Marquart
Edelman
phone: + 1 212 704 8133
fax:     +1 212 704  0129
[email protected]



TiVo Launches Remote Scheduling with Verizon Wireless

Verizon Wireless and TiVo Allow Subscribers to Schedule TV Recordings through Verizon Wireless Phones

03/14/2007

Alviso , Calif. and Basking Ridge , N.J. — TiVo (NASDAQ: <?xml:namespace prefix = st1 ns = "urn:schemas-microsoft-com:office:smarttags" />TIVO), the creator of and a leader in television services for digital video recorders (DVRs), and Verizon Wireless, owner of the nation's most reliable wireless network, today announced the availability of TiVo® Mobile scheduling, a downloadable application available only through Verizon Wireless. TiVo Mobile scheduling allows subscribers to purchase the mobile service through select Verizon Wireless handsets and schedule recordings on their Series2™ or Series3™ TiVo boxes.

TiVo and Verizon Wireless bring consumers the convenience of scheduling television recordings while away from the living room. Whether you are away from home or discussing TV at the water cooler, all that is needed is a select Verizon Wireless Get It Now®-enabled handset to schedule recordings on your TiVo box.

"TiVo continues to transform and revolutionize the way people control and watch television," said Jim Denney, vice president of product marketing at TiVo. "TiVo Mobile scheduling gives Verizon Wireless customers unprecedented control of their television experience and provides that control wherever they are."

Ryan Hughes, vice president of digital media for Verizon noted, "TiVo built its reputation by making television relevant to its customers, while Verizon Wireless built and maintains the nation's most reliable wireless network. This innovative service adds a new layer of relevance and immediacy, so even when they're thousands of miles away from their televisions, TiVo subscribers can program their favorite shows."

TiVo Mobile scheduling uses the award-winning TiVo interface to give subscribers the ability to easily search for and browse through listings to find shows that they want to record. Subscribers to the TiVo Mobile scheduling service will also have access to premium entertainment content that is updated daily, including a customizable channel lineup, the most popular and most recorded shows and a current list of recommendations from TiVo.

TiVo Mobile scheduling is available for $1.99 monthly access on select Get It Now-enabled phones, including the Samsung SCH-a950, Chocolate by LG and LG VX8300. For more information about Verizon Wireless products and services, visit a Verizon Wireless Communications Store, call 1-800-2 JOIN IN or go to www.verizonwireless.com.

TiVo selected Seattle-based Action Engine Corporation (www.actionengine.com), a leading mobile software provider, to develop the TiVo Mobile scheduling service.

# # #

About Verizon Wireless
Verizon Wireless operates the nation's most reliable wireless voice and data network, serving more than 59 million customers. The largest US wireless company and largest wireless data provider, based on revenues, Verizon Wireless is headquartered in Basking Ridge, N.J., with 65,000 employees nationwide. The company is a joint venture of Verizon Communications (NYSE: VZ) and Vodafone (NYSE and LSE: VOD). Find more information on the Web at www.verizonwireless.com. To preview and request broadcast-quality video footage and high-resolution stills of Verizon Wireless operations, log on to the Verizon Wireless Multimedia Library at www.verizonwireless.com/multimedia.

About TiVo Inc.
Founded in 1997, TiVo (NASDAQ: TIVO) pioneered a brand new category of products with the development of the first commercially available digital video recorder (DVR). Sold through leading consumer electronic retailers, TiVo has developed a brand which resonates boldly with consumers as providing a superior television experience. Through agreements with leading satellite and cable providers, TiVo also integrates its full set of DVR service features into the set-top boxes of mass distributors. TiVo's DVR functionality and ease of use, with such features as Season Pass™ recordings, WishList® searches and TiVo KidZone have elevated its popularity among consumers and have created a whole new way for viewers to watch television. With a continued investment in its patented technologies, TiVo is revolutionizing the way consumers watch and access home entertainment. Rapidly becoming the focal point of the digital living room, TiVo's DVR is at the center of experiencing new forms of content on the TV, such as broadband delivered video, music and photos. With innovative features such as, TiVoToGo™ and online scheduling, TiVo is expanding the notion of consumers experiencing "TiVo, TV your way." The TiVo® service is also at the forefront of providing innovative marketing solutions for the television industry, including a unique platform for advertisers and audience measurement research. The company is based in Alviso, Calif.

TiVo, TiVoCast, 'TiVo, TV your way.' Season Pass, WishList, TiVoToGo and the TiVo Logo are trademarks or registered trademarks of TiVo Inc. and its subsidiaries worldwide. ©2007 TiVo Inc. All other trademarks are property of their respective owners. All rights reserved. <?xml:namespace prefix = o ns = "urn:schemas-microsoft-com:office:office" />

 

 




MSNBC.com launches "Multimedia on <?xml:namespace prefix = st1 ns = "urn:schemas-microsoft-com:office:smarttags" />Mobile"

Ad-supported service offers a rich news and entertainment mobile experience

March 27, 2007


REDMOND, Wash. - MSNBC.com today launches its "Multimedia on Mobile" news product. Developed in partnership with Action Engine Corporation and uVuMobile (OTCBB: SMVD.OB), "Multimedia on Mobile" offers consumers a rich news and entertainment experience on mobile devices. After downloading the product to Windows Mobile smartphones, consumers can find and save their favorite video, photo and text content – including NBC News video from "Today" and popular slideshows from MSNBC.com including "The Week in Pictures" – and easily share content directly through SMS and email. Free to consumers, "Multimedia on Mobile" is advertising supported, launching with Windows Mobile as the sole sponsor. http://gomobile.msnbc.com

"We are excited to launch a compelling, easy-to-use news product that is free to users, at a time when ad-supported content on mobile phones is generating excitement in the industry," said Dan Mucha, Director of Business Strategy and Development at MSNBC.com. "While the product will initially be available directly to consumers, we see great potential in partnering with carriers to distribute it to their subscribers and to MSNBC.com's base of 29 million monthly unique users."

"In developing 'Multimedia on Mobile' with MSNBC.com, we focused our technology on benefiting both consumers and advertisers," said Scott G. Silk, President and CEO of Action Engine. "Advertisers can reach a highly-engaged mobile audience alongside a respected news and entertainment brand through trackable display and pre-roll ads. Consumers gain free mobile access to high-quality multimedia content from the top news website in America, MSNBC.com. By doing more offline work on the mobile device, our technology enables consumers to bypass time-consuming network delays making 'Multimedia on Mobile' a great example of how advertising should be deployed on mobile services."

"'Multimedia on Mobile' truly delivers a state-of-the art mobile experience for consumers. Our partnership with MSNBC.com has coupled great content with our advanced ad-supported streaming media solution to raise the bar for the industry," said Tom Parrish, Senior Vice President of Business Development for uVuMobileTM.

MSNBC.com "Multimedia on Mobile," available through http://gomobile.msnbc.com from mobile and PC internet browsers, adds to MSNBC.com's mobile offering, which already includes its popular mobile internet site, accessible on web-enabled phones at http://www.msnbc.com. <?xml:namespace prefix = o ns = "urn:schemas-microsoft-com:office:office" />




Action Engine Awarded Top Honor for TiVo Mobile Deployment

MobileVillage Names TiVo Mobile Scheduling as Best in Personal Software

BELLEVUE, Wash. — March 14, 2007
— Action Engine® Corporation, the on-device portal leader, today announced that TiVo® Mobile scheduling (see related release at www.tivo.com/cms_static/press_143.html), a new service feature for subscribers to schedule their recordings directly from their mobile handsets, was honored as Best in Personal Software in Entertainment (non-game) by Mobile Village. Action Engine’s work on the TiVo Mobile scheduling service feature was selected for the Gold Star Award by readers of MobileVillage®, the 14-year leader in market development and news services about mobile technology.

TiVo, the creator and a leader in television services for digital video recorders (DVR), selected Action Engine as the technology provider to power the TiVo Mobile scheduling entertainment service. Using this mobile service, TiVo subscribers can now schedule recordings for their TiVo Series2™ or Series3™ DVRs directly from their mobile handsets. The service is currently being sold exclusively through the Verizon Wireless Get It Now
Ò catalog. For more information on how to purchase this service, see: www.verizonwireless.com.

“Action Engine continues to impress our readers with their success in transferring big brand media services, like TiVo, smoothly onto mobile phones,” says MobileVillage Editor Gary Thayer.  “Media companies are beginning to recognize that it is a mistake to simply superimpose their current services on mobile devices without redesigning for such devices. Action Engine’s user-friendly approach towards delivering a better mobile experience makes the services they power, like TiVo Mobile, stand apart from the competition.”

The Mobile Star Award was based on the application where Action Engine’s award-winning On-Device Portal Platform™ allows TiVo subscribers to easily find and then schedule TV recordings directly from their wireless phone. Customers can use their wireless phones as a ‘virtual remote control’ to search hundreds of program listings and schedule the programs to be recorded on their TiVo DVR at home.

“The TiVo project is further evidence that Action Engine is one of the few mobile technology leaders that offer media companies the wide device support and superior usability that is needed to drive repeat usage. We are pleased to see that the readers of Mobile Village are reacting so positively to our advanced technology solutions, and we look forward to launching more award-winning mobile services in the near future,” said Scott G. Silk, president and <?xml:namespace prefix = st1 ns = "urn:schemas-microsoft-com:office:smarttags" />CEO of Action Engine.

A list of winners in each of this year’s award categories is posted at http://www.mobilevillage.com/awards.htm.

About Action Engine
Winner of the IDC Top 10, the
Fierce 15, and the Mobile Star Awards, Action Engine® Corporation, the on-device portal company, delivers a breakthrough in mobile application usability. The Action Engine Mobile Application Platform™ introduces a browserless, client/server approach to searching for and discovering mobile content that takes 80% fewer keystrokes and trips to the network, and drives 20x faster response times than competitive alternatives. The company’s award-winning mobile search, mobile advertising, and location-based service solutions enable content providers and wireless operators to quickly deliver a superior mobile user experience. Action Engine’s software has been deployed by a robust list of global companies that include Globe Telecom, Sprint, Verizon Wireless, SingTel, Optus, MSNBC.com, TiVo, and uVuMobile. Additional information is available at +1(425) 498-1500 [Americas/AsiaPac], +44 (0) 1628 509088 [UK/EMEA], [email protected] and www.actionengine.com.

###

Action Engine is a registered trademark, and Action Engine Mobile Application Platform and Brand-n-Go are trademarks of Action Engine Corporation.
MobileVillage® and the Mobile Star Awards™ are trademarks or registered trademarks of MobileVillage / PDA Inc. All other names, brands, or products may be trademarks or registered trademarks of their respective owners.

Contact:
Jennifer Tarkiainen
Action Engine
+1 (650) 344-1260
[email protected]<?xml:namespace prefix = o ns = "urn:schemas-microsoft-com:office:office" />



Personalized Marketing: Identify and Remember Your Customer

April 13, 2007- In April 2007 TeriMobile has announced the beta release of the new comprehensive software platform to support Bluetooth communication process. The platform TeriZone developed by TeriMobile allows the consumers to choose what, where and from whom they will receive information, and what kind of information this will be.

There are a number of marketing and communications issues that TeriMobile addresses with its new solution:

<?xml:namespace prefix = o ns = "urn:schemas-microsoft-com:office:office" />

·          Opt-in: The bluecasting campaigns implemented so far have been leading to dissatisfaction of the receivers. TeriZone concept works only with those mobile users who have registered with the system and set their preferences.

·          Targeting: During the registration process the mobile users will be offered to set up their preferences: what, when, where, how often and from whom they wish to receive messages. The advertisers having access to the consumer preferences database will then have an opportunity to target the specific needs and requirements of the individuals. Thus the “Bluetooth broadcasting” (non-targeted and delivered to the masses) practice turns into the “Bluetooth narrowcasting” (personalized and delivered to an individual) process.

·          Creativity vs Spam. With the targeting opportunities the advertisers will see TeriZone as a support to creative and interesting campaigns in buzz marketing.

·          Proximity: TeriZone is an effective tool for implementing location based services. A Bluetooth-enabled mobile user will be able to receive information from the brands operating in the proximity area (such as movie trailers from a cinema nearby, flyers and coupons from various stores or cafes/restaurants in a trade centre, mp3 files with the tracks of the newly released music albums etc.).


The areas and industries where Bluetooth marketing techniques and location based services can be applied vary from retail chains and cafes through banks to municipalities. The more detailed but far not the complete list of application areas can be found here.

You can watch the video here to find out more advantages of being a registered user or advertiser at TeriZone.

For further information please contact
Mr. Zalim Nastaev
Head of Marketing Department, TeriMobile
Tel./Fax: +7 495 785 3385
[email protected]
http://www.terimobile.com


Text HOUSE (46873)

Find more than 77 million real estate values via text message with new free service

Denver, CO (March 29, 2007) — A Denver-based company announced today the beta release in the next step in real estate revolution — cell phone text messaging.

HouseFront is a patent pending mobile service allowing people to receive free, accurate property values and information on more than 77 million homes in the U.S., whether listed for sale or not, via mobile phone and text messaging.

As buyers, sellers and voyeurs flock to the Web for home market values, HouseFront founder James Eberhard figured he could go one step further.

“The power of the Internet is one thing,” notes Eberhard. “But HouseFront gives the user access to housing information while they stand in front of a home, using technology that nearly every American has in their hand. No one else is providing this kind of data via text messaging.”

Through mobile technology and a highly sophisticated proprietary data system, HouseFront users can access information about homes and neighborhoods almost instantly from anywhere. Whether driving through a desirable neighborhood, or standing in front of their dream home, the user simply types in the property address to their cell phone, sends to the common short code 46873 (which spells out “HOUSE”) and HouseFront will send a response that includes the home’s estimated value and characteristics including the number of bedrooms and bathrooms, total square footage, last sold date and neighborhood sales trends. The service is free, although standard text messaging rates apply.

For serious house hunters, the service also includes an interface between the user’s cell phone and an online database at www.HouseFront.com. All properties sent to HOUSE while on the road are then saved in a password-protected database and logged in a personal folder that can be viewed at any time by entering their mobile phone number at www.HouseFront.com.

“The mobile phone is now the access point by which people get information,” notes Eberhard. “The quicker and more directly we can access information, the more informed we are as consumers. HouseFront provides immediate, accurate mobile data.”

Of the 230 million cell phones subscribed in the <?xml:namespace prefix = st1 ns = "urn:schemas-microsoft-com:office:smarttags" />U.S., 95 percent are capable of text messaging. Last year alone, text message usage skyrocketed 92 percent, with 18.7 billion messages sent in the month of December, 2006.

The service uses patent pending technology that harnesses data from Multiple Listing Services (MLS) and unique neighborhood clustering to systematically improve the depth and accuracy of residential real estate intelligence. While the data is in its beta version, Eberhard anticipates future user options. The next development is the release of short code 22727, which spells CASAS, and will be a Spanish user interface of HouseFront’s text message and online services.

Eberhard, who founded HouseFront in late 2006, is a pioneer in the emerging mobile space. The 28-year old entrepreneur founded 9Squared in 2001, one of the first providers of downloadable ringtones. In 2004, he sold the company to UK-based Monstermob Group PLC, a publicly traded company with reach in 19 countries. He subsequently created HouseFront to tap into the possibilities of text message technology.

About HouseFront
HouseFront is a privately-held company founded in 2006 and based in Denver, CO. The real estate information services company uses the newest patent pending technology and consistently accurate housing data to allow for instant and mobile access to property information across the U.S. For more information, please visit www.HouseFront.com or send a text message to 46873 (HOUSE) with a residential property address.<?xml:namespace prefix = o ns = "urn:schemas-microsoft-com:office:office" />





Limbo 41414 Pays Taxes for One Lucky Texter

Lowest Unique Bidder to Have His or Her 2006 Personal Income Taxes Paid

(<?xml:namespace prefix = st1 ns = "urn:schemas-microsoft-com:office:smarttags" />Burlingame, Calif.) – April 9, 2007 –
With April 17 just around the corner, Limbo 41414 will turn text messages into tax relief with its “Text for Tax Relief” game. Beginning Monday, April 9, the mobile-entertainment pioneer will offer one lucky American cell phone user a chance to have his or her personal income taxes paid by winning the innovative “Limbo Auction,” in which the lowest unique bidder will be rewarded with the funds to pay his or her return (equal to the personal income tax national average of $2,752). Mobile users can enter by sending a text message with the word TAX to 41414 or by visiting www.41414.com to play online. Complete rules are available at www.41414.com.

The Limbo Auction is a fun, engaging text-messaging-based game – played with either a cell phone or online – that integrates the components of both a sweepstakes and an auction. A Limbo Auction is distinct from any other experience in that the winner is the person who makes the lowest bid that no other player makes, as opposed to the highest bid. This encourages players to develop and employ bidding strategies, as well as to stay highly engaged during each round as they receive comments and tips regarding their bids (e.g., “You’re the lowest unique bid,” “Your bid is unique but not the lowest,” etc.).

Since launching in January 2006, Limbo 41414 has rewarded more than 650 Limbo Auction winners with over $530,000 in prizes. Limbo 41414 winners have purchased such luxury items as a Hummer H3 for $36.65, a Mini Cooper for $50.43, and a year’s supply of gasoline and a plasma TV for $54.24 and $8.85, respectively. To learn more about Limbo 41414 and to see all of the current live Limbo Auctions, visit www.41414.com.

About Limbo 41414
Limbo 41414 (www.41414.com <http://www.41414.com/> ) is defining a new category of mobile entertainment with its patent-pending interactive gameplay. Limbo 41414 brings consumers an engaging, community-driven gaming experience while delivering exposure to leading brands and media companies through branded prizes. Headquartered in Burlingame, California, Limbo 41414 is a private corporation backed by two of the world’s top venture capital funds: Azure Capital Partners (www.azurecap.com) and Draper Fisher Jurvetson (www.dfj.com).

Limbo 41414's engaging Limbo Auction game can be played online at 41414.com and through all major U.S. mobile operators, including Alltel, Amp'd, Boost, Cincinnati Bell, Cingular, Dobson, Nextel, Sprint, T-Mobile, US Cellular, Verizon, and Virgin Mobile USA, in addition to Canadian giants Aliant Mobility, Bell Mobility, Fido, MTS Mobility, Rogers Wireless, SaskTel Mobility, TELUS Mobility, and Virgin Mobile Canada.
<?xml:namespace prefix = o ns = "urn:schemas-microsoft-com:office:office" />




CRE8 Transitions Business Operations to the United States

April 4, 2007 (Christchurch, New Zealand) - CRE8 Limited (NZX: PLS), a leading provider of content, connectivity and network services for mobile operators, brands and media companies worldwide, announced today that it will transition its business operations to Austin, Texas, USA in July of this year.

CRE8 will base its finance, administration, and business development functions in <?xml:namespace prefix = st1 ns = "urn:schemas-microsoft-com:office:smarttags" />Austin in order to significantly reduce its cost base, have access to a highly trained workforce and gain exposure to potential new customers and investors.

Christopher Tiensch, CEO of CRE8 said: “The establishment of CRE8’s business operations in Austin is a natural progression as the Company grows. As previously announced, CRE8 has recently acquired three businesses in Latin America, employing approximately 100 people. Our operations in Texas will assist in integrating those businesses and help strengthen the Company’s goal to become the dominant provider in the field of mobile entertainment services in Latin America, whilst also giving the Company a presence in North America from which to grow.”

Austin continues to develop its reputation and its infrastructure as a global center for high-tech development companies. The Austin area is a pre-eminent center of technology, innovation and commercial development, as well as a rich resource for talented people.

CRE8 will continue to serve customers from its offices in Mexico City, Santiago, Florianopolis, Sao Paulo, Rio de Janeiro, Singapore and Guernsey. The Company’s Isle of Man office will be closed shortly.

About CRE8
CRE8 (NZAX: PLS) is a leading provider of content, connectivity and network services for mobile operators, brands and media companies worldwide. CRE8 is a subsidiary company of Plus SMS Holdings Limited. For more information visit: www.cre-eight.com

For media enquiries, contact: Christopher Tiensch. Tel: +44 1481 735 555.<?xml:namespace prefix = o ns = "urn:schemas-microsoft-com:office:office" />

Urban Special Interest Group Formed Within Mobile Marketing Association

USIG emphasizes role of urban content in mobile marketing ecosystem

Orlando, Fl., CTIA Wireless 2007 – March 29, 2007 — The Mobile Marketing Association (MMA) (www.mmaglobal.com) today announced the creation of an Urban Special Interest Group (USIG). The group’s charter is to foster awareness and adoption of urban-oriented mobile content by creating networking, education and policy opportunities among urban content owners, mobile service providers, technologists, vendors and strategic partners.

The MMA USIG’s initial focus will be to create a collaborative environment where urban content providers, service providers and brands can find meaningful ways to develop synergistic business and community opportunities – with initial focus areas which include:

• Identifying the needs of the urban community (i.e., content owners, brand owners, media channels) for mobile technology and new media business acumen and resources.
• Identifying the relationship and educational needs of the carrier community and all ecosystem participants regarding urban development and content opportunities.

The MMA USIG is co-chaired by John Huffman IV, CEO of Real Hip Hop, and Christopher Jones, Senior Product Marketing Manager of Boost Mobile. The USIG will hold its kickoff meeting in April.

“Content is one of the means by which a brand can extend its reach through the mobile channel,” said Laura Marriott, executive director of the MMA. “John and Chris have been passionate about the need to educate all players in the urban mobile ecosystem – and we are excited about the launch of this new initiative. The USIG will also further diversify MMA’s membership, one of our key goals for 2007.”

“The USIG will help educate the urban community and investors about the exciting opportunities in the urban mobile market,” Huffman said. “Increasing the overall diversity of the urban community in the mobile marketing ecosystem is key for ensuring that mobile marketing is a viable way to reach the widest possible variety of demographics.”

“As a tool for reaching a broad range of diverse constituencies, mobile marketing must engage the full spectrum of stakeholders in the mobile content value chain,” Jones said. “The USIG is designed to provide a forum for identifying and serving every member of today’s diverse mobile ecosystem.”

USIG membership is open to all MMA member companies.

About the Mobile Marketing Association (MMA)
The Mobile Marketing Association (MMA) is the premier global non-profit association established to lead the growth of mobile marketing and its associated technologies. The MMA is an action-oriented organization designed to clear obstacles to sustainable market development, establish mobile media guidelines and best practices for sustainable growth, and evangelize the mobile channel for use by brands and content providers. The 400+ global member companies include agencies, advertisers, hand held device manufacturers, wireless operators, aggregators, technology enablers, market research firms and all companies focused on marketing via the mobile channel. The Mobile Marketing Association’s global headquarters are located in the United States. For more information, please visit www.mmaglobal.com

FOR MORE INFORMATION:
Valerie Christopherson or
Kirsten Woodard
Global Results Comm. (GRC)
+1 949 608 0276
[email protected]
[email protected]
News Type: 


Universal Motown Records Group Launches <?xml:namespace prefix = st1 ns = "urn:schemas-microsoft-com:office:smarttags" />Mobile Marketing Initiative with Mozes, Inc.

Billboard Mobile Entertainment Live! 2007 Orlando, Fla., March 26, 2007 –Mozes, Inc. (www.mozes.com), a Palo Alto company that allows anyone to create and manage interactive, text message-based mobile campaigns and promotions, today announced a strategic relationship with Universal Motown Records Group (UMRG). Using Mozes, over 60 artists will communicate with their fans instantaneously via the mobile phone, including some of today’s biggest artists like Akon, Blue October, Hinder, Godsmack and Mya.

“I’m extremely excited to have found a fun and interactive way to communicate in real-time with my fans. I can send them anything from information on music releases, backstage pass opportunities and interactive exchange of texts and photos,” expressed Universal Republic recording artist Baby Boy Da Prince

UMRG  will use Mozes to manage and execute a variety of programs and promotions including Hinder’s Door to Dorm tour this Spring.  Hinder will have a live contest each night of their tour where fans can text for a chance to win a backstage pass at the show. Everyone that interacts at the show gets a free mobile phone wallpaper and the ability to join Hinder’s fan list on Mozes. Fans that opt-in to Hinder’s list will be able to text with the band on an ongoing basis and receive exclusive mobile updates. Fans can also visit Hinder’s mobile card at Mozes.com and download special offers from the band and communicate with other fans.

“In our search to find the most compelling way for our artists to connect with their fans, Mozes emerged as the clear choice. The fact that Mozes is already working with so many other great artists in the industry means that we can engage a wider audience in our own mobile programs.” said Mel Lewinter, Chairman UMRG.

“We are thrilled to be partnering with Universal Motown Records Group as we open our service to general availability and leave beta,” said Dorrian Porter, CEO of Mozes.  “Being able to interact with your favorite artist in real-time on the mobile phone is a powerful and personal connection.  Our role is to support the most effective way for mobile publishers like Universal artists to reach, grow and connect with their audience.”

Mozes, Inc. at Billboard Mobile Entertainment Live!
Mozes is holding product demonstrations at booth #27 at the Billboard Mobile Entertainment Live! Event -- the only official pre-CTIA mobile entertainment conference produced in partnership with CTIA, in Orlando, FL. To discover more about Mozes, please stop by the booth during today’s one-day event or visit http://www.mozes.com.

About Mozes, Inc.
Founded in 2005, Mozes, Inc is a privately-held company based in Palo Alto, CA, that connects people to each other and to things they love using the mobile phone and the Internet. With Mozes, anyone -- from brands to bands and fans -- can create and manage interactive text message-based mobile campaigns and promotions.  Mozes is permission-based, spam-free and cost-free to consumers. Initially focused on the music industry, Mozes works alongside some of the world's fastest rising bands and leading record labels. Subscribe to the Mozes blog for updates at www.mozes.com/blog.

About UMRG
Universal Motown Records Group (UMRG), a division of Universal Music Group, includes Universal Motown Records and Universal Republic Records.

Universal Music Group is the world's largest music company with wholly owned record operations or licensees in 77 countries. Its businesses also include Universal Music Publishing Group, one of the industry's largest global music publishing operations.

Universal Music Group consists of record labels Decca Music Group, Deutsche Grammophon, Interscope Geffen A&M Records, Geffen Records, Island Def Jam Music Group, Lost Highway Records, Machete Music, MCA Nashville, Mercury Nashville, Mercury Records, Philips, Polydor Records, Universal Music Latino, Universal Motown Records Group, Universal Records South and Verve Music Group, as well as a multitude of record labels owned or distributed by its record company subsidiaries around the world. The Universal Music Group owns the most extensive catalog of music in the industry, which is marketed through two distinct divisions, Universal Music Enterprises (in the U.S.) and Universal Strategic Marketing (outside the U.S.). Universal Music Group also includes eLabs, a new media and technologies division, and Universal Music Mobile.

Universal Music Group is a unit of Vivendi, a global media and communications company.<?xml:namespace prefix = o ns = "urn:schemas-microsoft-com:office:office" />





MobileLime Merges with Interactive Shopping Leader Cuesol


BOSTON – March 26, 2007– MobileLime®, the first mobile relationship marketing company, today announced
its merger with Cuesol, Inc., a provider of interactive shopping, marketing and self-service solutions for grocers.  The merger will allow the companies to combine MobileLime’s mobile rewards and payment platform with Cuesol’s range of Web, kiosk and shopping cart solutions. 

“The merger with Cuesol offers the opportunity to measurably improve the shopping experience by bringing together cell phone-based rewards and promotions with interactive, self-service shopping,” said Robert Wesley, president and CEO, MobileLime.  “In combining the passion, creativity and technology of these two companies, we will continue to help retailers develop one-to-one relationships with their customers by transforming the retail shopping experience.”

Founded in 1999, and headquartered in <?xml:namespace prefix = st1 ns = "urn:schemas-microsoft-com:office:smarttags" />Boston, Cuesol is well known for its personal shopping solutions including a wireless cart-mounted touch screen browser, in-store kiosks, and Web applications and components.  MobileLime’s mobile rewards platform weaves the mobile channel into the fabric of the shopping experience allowing retailers to build better relationships with their customers and increase loyalty, frequency and sales.  

“MobileLime and Cuesol’s merger enables merchants, for the first time, to develop a relationship-based communications program that incorporates mobile rewards and interactivity,” said Jack Mark, founder, Cuesol.  “By leveraging retail and cell phone-based technologies, the combined companies can bring a more robust shopping experience solution to market offering customers convenience and savings.”


Robert Wesley will be the president and CEO of the new combined company.

About MobileLime
MobileLime® is a relationship marketing company that provides integrated mobile rewards, promotions and payment solutions to merchants worldwide.  The company’s unique approach weaves the mobile channel into the fabric of the shopping experience allowing merchants to build stronger, one-to-one customer relationships and increase loyalty, frequency and sales.  Consumers benefit from cardless rewards programs, paperless coupons and special promotions that are targeted and personalized by the merchants they frequent.   

MobileLime was awarded 1st place at the Wireless Emerging Technologies Award at CTIA WIRELESS 2006, the GEM Award for Best Systems and Programs, and the Innovation Award from the Global Mobile Marketing Association.  MobileLime also won the 2005 Global Retail Technology Award for Best In-Store Innovation.  MobileLime, a service of Vayusa, Inc., is privately held and based in the Boston area.  To learn more, please visit www.mobilelime.com.

About Cuesol
Cuesol, Inc is the leading provider of unique applications that leverage customer purchase history to create an enriched shopping experience, and improve customer loyalty. Cuesol's family of personal shopping solutions includes wireless cart-mounted solutions developed with IBM and Motorola, a deli queue management and self-service ordering solution, and an in-store traffic monitoring and alert system. Cuesol applications have been helping clients enhance the overall customer experience for 8 years. Its customers include grocers such as Stop & Shop, part of Dutch grocery giant Ahold, Giant Eagle, and Ukrop’s. Founded in the UK, the company moved its headquarters to Quincy, Massachusetts in 2001. Cuesol is a privately held company and can be found on the Web at www.cuesol.com

Media Contact:
Melissa Dolan
Fusion PR
212-651-4236
[email protected]
<?xml:namespace prefix = o ns = "urn:schemas-microsoft-com:office:office" />

MOBILE MARKETING ASSOCIATION ANNOUNCES WOMEN IN WIRELESS INITIATIVE

Charter Includes Creating Education, Mentoring and Networking Opportunities

ORLANDO, FL, CTIA Wireless 2007, March 27, 2007 — The Mobile Marketing Association (MMA) (www.mmaglobal.com) today announced the creation of a Women in Wireless initiative. The group’s charter is to establish a forum for female industry leaders in the mobile media community and to increase the industry awareness around the success of female executives in the mobile space.

The MMA Women in Wireless committee has four focus areas:
• Education, including professional development
• Mentoring, including establishing a mentoring program for industry newcomers and startup companies headed by women
• Networking, including establishing a forum for female leaders to share their experiences and provide a resource pool for sharing information
• Recognition, including elevating the profile of female leaders, establishing a ‘Who’s Who’ of industry leaders and creating an award for female leaders in the industry

The MMA Women in Wireless committee is co-chaired by Connie Wong, CEO of Vidiator, and Laura Marriott, executive director of the MMA.

“I’m particularly pleased to lead the MMA’s Women in Wireless committee as it’s important to encourage the participation of women leaders in the development of the wireless sector; especially in entrepreneurship to create new applications for women to drive mobile usage and new revenues for carriers,” said Wong. “We welcome participation of all MMA members and look forward to growing the committee and its general presence in the market.”

“The inspiration for the Women in Wireless committee came from the large and growing number of female executives at MMA member companies,” said Marriott. “This committee builds on those strengths by creating opportunities for those leaders to educate and mentor other women in the mobile industry.”

MMA membership is open to companies, academic institutions and individuals actively engaged in the global mobile marketing industry. A list of current members is available at www.mmaglobal.com/modules/article/view.article.php/501.

About the Mobile Marketing Association (MMA)
The Mobile Marketing Association (MMA) is the premier global non-profit association established to lead the growth of mobile marketing and its associated technologies. The MMA is an action-oriented organization designed to clear obstacles to sustainable market development, establish mobile media guidelines and best practices for sustainable growth, and evangelize the mobile channel for use by brands and content providers. The 400+ global member companies include agencies, advertisers, hand held device manufacturers, wireless operators, aggregators, technology enablers, market research firms and all companies focused on marketing via the mobile channel. The Mobile Marketing Association’s global headquarters are located in the United States. For more information, please visit www.mmaglobal.com

FOR MORE INFORMATION:
Valerie Christopherson or
Kirsten Woodard
Global Results Comm. (GRC)
+1 949 608 0276
[email protected]
[email protected]
News Type: 



AdMob Closes $15 Million in Series B Funding

Accel Partners leads investment as Company’s Marketplace Accelerates past 1,600,000,000 Mobile Ads Served


(Orlando, Florida and Henderson, Nevada – March 26th, 2007) – AdMob, the world’s largest mobile advertising marketplace, announced today that it has closed $15 million in venture capital funding. The Series B financing round was led by Accel Partners, with previous investor Sequoia Capital participating as well. The announcement was made today at CTIA Wireless 2007 in <?xml:namespace prefix = st1 ns = "urn:schemas-microsoft-com:office:smarttags" />Orlando, Florida and iMedia Breakthrough Summit in Henderson, Nevada.

The company says that it will use the funds to develop new solutions that will make it easier for advertising customers to leverage mobile. Recent AdMob metrics include:

·     Over 1.6 Billion ads served in less than a year
·     More than 1200 publishers
·     Ads viewed in over 160 countries

“Mobile Advertising is exploding as advertisers of all types learn to leverage the mobile medium,” says Rich Wong, Partner at Accel Partners, who will join the board. “We’re excited to work with AdMob and believe that the AdMob platform and unique international footprint are ideally positioned to serve publishers and advertisers in mobile, and set the direction in this dynamic market.”

In January, AdMob announced that it had served 1 Billion ads in the trailing six months. Demonstrating the acceleration in the market, AdMob has served more than 600 Million ads in the last 60 days bringing the total to over 1.6 Billion. Much of this growth has been fueled by growing activity in the US and Europe.

“We are thrilled to receive such enthusiastic support from Accel Partners,” said Omar Hamoui, CEO and Founder of AdMob. “We regard it as recognition of AdMob’s accomplishments to date and a testament to the growth of the industry and the opportunities to come. This financing will enable AdMob to invest in making mobile advertising easy and accessible to unlock the full potential of this medium.”

Advertisers are increasing their use of AdMob’s platform to reach customers on their mobile phones using different targeting capabilities. Some statistics on targeting included:

·      95.2 % of AdMob ads leveraged geographic targeting
·      63.2 % of AdMob ads leveraged behavioral or demographic targeting
·      20.2 % of AdMob ads leveraged handset targeting by manufacturer
·      9.1 % of AdMob ads leveraged targeting based on device capabilities
·      3.7 % of AdMob ads were run-of-network ads running viewed in over 150 countries worldwide.

About AdMob
AdMob is the world's largest mobile advertising marketplace. Founded in 2006, AdMob allows advertisers to reach their customers on the mobile Web, and publishers to increase the value of their mobile sites, through advertising. AdMob offers both advertisers and publishers the ability to target and personalize advertising in 160 countries. AdMob lets advertisers target by country, language, carrier, phone brand, phone model, behavior and OS, using self-serve web tools with transparent and robust reporting. To learn more about AdMob, visit www.admob.com <http://www.admob.com> .

About Accel Partners
Founded in 1983, Accel Partners is one of the world’s leading venture capital firms. The firm is dedicated to partnering with outstanding entrepreneurs to build world-class Internet, software and networking companies. Accel Partners has more than $4 billion under management from its offices in Palo Alto, London, and China, and its portfolio companies have completed IPOs that have created well over $150 billion in market capitalization. Current and former investments include Brightcove, Comscore, Double Fusion, Facebook, Glam, Macromedia, RealNetworks, and The Cloud. For more information, please visit www.accel.com.<?xml:namespace prefix = o ns = "urn:schemas-microsoft-com:office:office" />




Crisp Wireless Enables Companies to Generate Revenue Via Mobile Advertising

New York - March 22, 2007 Crisp Wireless, a mobile technology solutions and services company, offers various technical integrations and packaged tools to help mobile websites generate revenue advertising. Crisp Wireless powers mobile websites for major media brands, print and web publishers including USA Today, Hachette Filipacchi, Internet Broadcasting Systems and Bravo, all who either currently sell or plan to sell advertising on their mobile web sites. Crisp has also developed mobile websites for advertisers, including American Express, Burger King and Unilever's 'I Can't Believe it's Not Butter!' brand.

To further support mobile publishers' advertising efforts, Crisp Wireless has released the beta version of its mLogic MicroSite Builder™ tool, which enables publishers to create, preview and publish mobile microsites for advertisers. The Weather Channel Interactive is the first customer to use the MicroSite Builder, which helps generate incremental revenue via mobile advertising.

"We're helping brands develop a compelling mobile presence and also drive traffic to their promotional sites through advertising on our mobile web site," said Louis Gump, vice president, mobile The Weather Channel Interactive. "The MicroSite Builder tool improves our ability to consult with advertisers and then quickly create a mobile web destination for them."

"In order to drive advertising revenue, mobile websites need to be able to sell robust microsites for brands," said Boris Fridman, CEO of Crisp Wireless. "Based on requests from The Weather Channel and other leading publishers, we built this tool to help companies easily create small-scale mobile sites for their advertisers without requiring any professional services or development resources."

While mLogic MicroSite Builder™ is currently in beta release, Crisp Wireless expects to release the full version in late second quarter.

The Mobile Marketing Association (MMA) and the Interactive Advertising Bureau (IAB), are two of the most active organizations in helping to drive wide adoption of mobile advertising. Crisp Wireless is actively involved with both organizations, participating in committee groups dedicated to establishing standards, guidelines and metrics around Mobile Web Advertising. Many industry experts predict exponential growth in mobile advertising dollars over the next five years, including IDC, which estimates that mobile advertising will expand from $160 million in the <?xml:namespace prefix = st1 ns = "urn:schemas-microsoft-com:office:smarttags" />US in 2006 to $4.2 billion in 2011.

In addition to offering its own solutions, Crisp Wireless is working to secure seamless integrations with many third-party technology platforms, offering publishers choice and flexibility. Crisp's customers can select either mobile-centric technology platforms, such as Third Screen Media, or they can leverage their existing relationships with internet ad servers such as 24/7 Real Media's Open Adstream and Doubleclick DART.

About Crisp Wireless

Crisp Wireless offers technology solutions and services for consumer facing companies that want to extend their brand onto mobile devices. Crisp Wireless' core product, the mLogic™ platform enables companies to efficiently deploy mobile web sites that offer rich media features including audio and video, commerce solutions to sell ringtones, wallpapers and subscriptions, text messaging, and integrated data feeds for content management. Leveraging mLogic's extensive device database, sites are optimized based on unique handsets and carrier capabilities offering consumers the ultimate browsing experience. Crisp Wireless customers are major media companies and publishers including USA Today, Tribune Interactive, NBC Universal, Bravo Cable Network, Hachette Filipacchi and Paramount Pictures.

For more information, please contact [email protected] or visit www.crispwireless.com.<?xml:namespace prefix = o ns = "urn:schemas-microsoft-com:office:office" />





Verizon Wireless and Limbo 41414 Introduce Original Series The Limbo Show on V CAST
Wednesday March 21, 8:29 am ET

BASKING RIDGE, N.J. and BURLINGAME, Calif., March 21 /PRNewswire/ -- Verizon Wireless, operator of the nation's most reliable wireless network, and mobile entertainment pioneer Limbo 41414, announced today an exclusive agreement to launch the first-ever original game show developed specifically for its mobile platform entitled The Limbo Show. Exclusively for Verizon Wireless V CAST customers, The Limbo Show pairs wacky pop culture and current events with an outrageous series of 'Limbo Auctions' in which players win amazing and sometimes quirky prizes for ridiculously low prices every day, such as a new flat screen television or a trip to <?xml:namespace prefix = st1 ns = "urn:schemas-microsoft-com:office:smarttags" />Dublin. Part game show, part text messaging game, The Limbo Show debuts today on V CAST from Verizon Wireless with a 50-inch big screen high-definition television worth $2,299. Previous Limbo Auction winners have won similar televisions for as low as $8.85.

The Limbo Show gives Mobile Web 2.0(SM) customers the ability to view auctions, previous winners and bid on auction items. From close encounters of the celebrity kind, fantasy vacations and luxury cars to hot home electronics, cool new handsets and Starbucks gift cards, comedic improv host Tina-Louise Eckert invites The Limbo Show viewers to bid on daily prizes via an engaging, interactive text-messaging game. In addition to the daily show, Tina-Louise guides viewers through "How to Limbo," and "Tips & Tricks." She also hosts a monthly feature inviting viewers to text her which prizes they want to see up for grabs on the show. The program was created and is produced by a powerhouse team led by former Endemol USA executives Elizabeth Sherman and three-time Emmy® Award winner, Janelle Fiorito.

"The mobile phone is no longer the entertainment platform of the future - it's the entertainment platform of today. The show is a natural extension of our relationship with Verizon Wireless and we're excited to partner with them to engage a new generation of consumers on V CAST," said Jonathan Linner, chief executive officer, Limbo 41414.

In addition to enjoying daily, original mobile content and the opportunity to win amazing prizes via TXT Messaging, V CAST customers will be able to acquire Limbo Loot for each bid placed. The Loot, Limbo 41414's loyalty currency, can be redeemed for prizes - such as exclusive Verizon Wireless Ring Tones - in the Limbo Rewards store at www.41414.com. To start playing Limbo, Verizon Wireless customers can send a TXT Message with the word V CAST to the number 41414. Standard TXT Messaging rates apply.

Since launching in January 2006, Limbo 41414 has created a huge buzz in the mobile entertainment world with its red-hot, premiere "upside down" Limbo Auction. In the Limbo Auction, consumers enter a game where they bid on prizes via their mobile phones or online. The twist is that, unlike a traditional auction where the highest bidder wins, the person with the lowest unique bid wins. Limbo 41414 has run more than 500 auctions, awarding more than $450,000 in prizes for bids totaling less than $2,000, including a Hummer H3 for $36.65, a Mini Cooper for $50.43, and a year's supply of gasoline for $54.24.

Customers with select V CAST-enabled phones can check out V CAST from their phones for just $3.00 for a 24-hour use subscription or by signing up for the $15.00 V CAST VPak monthly subscription. The Limbo V CAST Video channel is located within the Showcase category on V CAST. Customers get unlimited basic video, including the Limbo V CAST Video channel, but application download fees apply for 3D games and premium video. There are no airtime charges to download, stream or watch V CAST content.

For more information about Verizon Wireless products and services, visit a Verizon Wireless Communications Store, call 1-800-2 JOIN IN or go to www.verizonwireless.com.

About Verizon Wireless

Verizon Wireless operates the nation's most reliable wireless voice and data network, serving more than 59 million customers. The largest US wireless company and largest wireless data provider, based on revenues, Verizon Wireless is headquartered in Basking Ridge, N.J., with 65,000 employees nationwide. The company is a joint venture of Verizon Communications (NYSE: VZ - News) and Vodafone (NYSE and LSE: VOD - News News). Find more information on the Web at www.verizonwireless.com. To preview and request broadcast-quality video footage and high-resolution stills of Verizon Wireless operations, log on to the Verizon Wireless Multimedia Library at www.verizonwireless.com/multimedia.

About Limbo 41414

Limbo 41414 (www.41414.com) is defining a new category of mobile entertainment with its patent pending text-message based game play. Limbo 41414 brings consumers an engaging community-driven gaming experience while delivering exposure to leading brands and media companies through branded prizes.

Limbo 41414 is a private corporation backed by two of the world's top Venture Capital funds: Azure Capital Partners (www.azurecap.com) and Draper Fisher Jurvetson (www.dfj.com). This venture also reunites the proven entrepreneurial team of Rob Lawson, Jonathon Linner and Juho-Pekka Virolainen. Limbo 41414 is headquartered in Burlingame, California.<?xml:namespace prefix = o ns = "urn:schemas-microsoft-com:office:office" />

MOBILE MARKETING ASSOCIATION ADDS 23 MEMBERS

New Academic Outreach Program Attracts Northeastern University

BOULDER, CO, March 13, 2007 — The Mobile Marketing Association (MMA) (www.mmaglobal.com) today announced 20-plus new members, continuing a meteoric rise in membership that included a 150 percent increase in 2006. The new members include Northeastern University and Center for Media Design, the first two academic institutions to join following the early 2007 launch of the MMA’s academic membership category.

“The MMA is recognized as the world’s leading association focused on creating best practices and guidelines for the mobile marketing and media ecosystem,” said Laura Marriott, executive director of the MMA. “The establishment of our regional chapters as well as expanding our membership to academia ensures that we support not only the organizations and individuals already engaged in mobile, but our future leaders as well.”

The MMA created the Academic Outreach Committee to establish a bridge between industry and academia. Academics will provide industry with meaningful insights from theory and research, while industry participants will provide academia with real-world experience and data.

“With initiatives such as the Academic Outreach program and overseeing publication of the International Journal of Mobile Marketing, the MMA has helped establish strong ties between academia and mobile marketing professionals,” said Andrew Rohm, Assistant Professor, Northeastern University, Boston, MA. “Those relationships are key to providing the research necessary to develop exciting new ways to develop, execute and measure mobile marketing campaigns.”

The newest MMA members include:
• 5th Finger
• AKQA Mobile
• Bytemobile, Inc.
• Center for Media Design
• GetLisa
• Infinian Corporation
• InterOP Technologies, LLC
• Jingle Networks
• Kona Interactive LLC
• Major League Baseball Advanced Media, L.P.
• Mobile Dreams Factory, SL.
• MoviDream
• Mozes Inc.
• Northeastern University
• Ortiva Wireless, Inc.
• Prime Point Media
• Split P Media
• Unilever
• Vantrix Corporation
• Vapor Mobile
• Wired Assets, LLC

MMA membership is open to companies, academic institutions and individuals actively engaged in the global mobile marketing industry. A list of current members is available at www.mmaglobal.com/modules/article/view.article.php/501

About the Mobile Marketing Association (MMA)
The Mobile Marketing Association (MMA) is the premier global non-profit association established to lead the growth of mobile marketing and its associated technologies. The MMA is an action-oriented organization designed to clear obstacles to sustainable market development, establish mobile media guidelines and best practices for sustainable growth, and evangelize the mobile channel for use by brands and content providers. The 400+ global member companies include agencies, advertisers, hand held device manufacturers, wireless operators, aggregators, technology enablers, market research firms and all companies focused on marketing via the mobile channel. The Mobile Marketing Association’s global headquarters are located in the United States. For more information, please visit www.mmaglobal.com

FOR MORE INFORMATION:
Valerie Christopherson or
Kirsten Woodard
Global Results Comm. (GRC)
+1 949 608 0276
[email protected]
[email protected]
News Type: 


REAL HIP HOP SET TO LAUNCH SUBSCRIPTION SERVICE IN ATLANTA WITH CONTENT, M-COUPONS AND M-TICKETS

Burbank, Feb. 26, 2007 - Real Hip Hop (RHH) (www.realhiphop.com), a VeriSign backed joint venture and pioneer of the largest digital distribution network for urban content owners, and bCODE, a mobile technology provider, today announced a joint partnership to launch M-Coupon and M-Ticket services with a dozen retail venues in Atlanta. The urban lifestyle partners will include fast-food restaurants, retail venues, club venues and movie theaters.

Branded as the "Real VIP" service, consumers can scan coupons and tickets directly from the screen of their mobile phones or PDA. Real Hip Hop monthly subscribers get discounts, VIP access to venues, exclusive digital content and the ability to purchase and receive instant movie tickets to their mobile phones. The service works with more than 99 percent of mobile devices in the <?xml:namespace prefix = st1 ns = "urn:schemas-microsoft-com:office:smarttags" />U.S. market.

"Real Hip Hop's  business development and lifestyle product innovation skill set combined with bCODE's technology innovations made it possible to launch this world-pioneering mobile service in North America and the Urban community," said John Huffman, CEO of Real Hip Hop.  "We choose bCODE's technology because it was not restrictive to just high-end devices, but rather has the ability to stream video and music content to retail screens and mobile phones in real-time. Our motto is to continually improve the quality of life of our monthly subscribers. Therefore, this is perfect for our target audience."

Last month, Jupiter Research released a report stating that 24 percent of mobile phone owners in the U.S. are interested in receiving special offers and coupons on their mobile phones. Another report, authored by Juniper Research, predicts that the global mobile ticketing market will reach revenues of $38 Billion by 2009.

Upon scanning of the M-Coupon or M-Ticket, the user will now be identified by the system and be granted access to a number of different services using the web-enabled touchscreen. These include: viewing movie trailers, listening to music tracks, playing games, select personalized offers and have the option to download that digital content to his/her mobile phone or smart device.

For the M-Ticket service, the user will be able to purchase a movie ticket in as few as two short text messages, stating movie name and session time.  The ticket is then delivered in real-time to the mobile phone as a plain text message, ready for automated scanning and Real VIP access.

On the enterprise end, the Real VIP service provides its Advertising Partners an unprecedented level of real-time, physical world ad-targeting capabilities. For example, a soft drink ad can be personalized and targeted to a screen within seconds of the soft drink purchase at a fast food outlet or cinema candy bar.

For its Content Partners, it is a new channel to distribute relevant digital content within various retail environments. For example, distributing ringtones and MP3s for tracks playing at a club, or movie wallpaper at the theater.

For the Retail Venues, it is a new way to create a new mobile-enabled retail experience, generate customer loyalty through digital rewards and additional revenue through digital content up-sale.

Following a number of mobile barcode pilots in the U.S. that are limited by operator and by device, Real Hip Hop and bCODE are heading toward a fresh new direction with this New Media service using an all-compatible scanning system combined with a multimedia distribution platform.

"Text message marketing campaigns have so far been restricted to the text message itself. As an analogy, that's like an email marketing campaign without a website to click-through to. Our multimedia platform provides that 'website' for the text message to 'click' too. For the retailer and brand, it's about interacting with their customers to stay relevant, not just communicating with them. Huffman and his team have developed a uniquely entrenched subscription service for the Urban community. We are glad they have chosen us to be one of their key technology partners," said Michael Mak, CEO of bCODE.

You can see a demonstration of the bCODE product and Real VIP service at the CTIA Wireless conference in Orlando, Florida on March 27-29th, 2007.

About Real Hip Hop
Real Hip Hop, LLC, a subsidiary of Real Content Group, was established in 2005. The Los Angeles based digital solutions business is a joint venture between the Company's management team and VeriSign Incorporated. Real Hip Hop has amassed the largest digital distribution network available for urban content owners and creators. Cellular distribution partners include Cingular Wireless, Verizon Wireless, T-mobile, Sprint/Nextel, Boost Mobile, tier 2, rural and international carriers. The Company's direct to consumer distribution channels include RealHipHop.com, The Mob, Real Tone Jukebox, Ringtone.com, Zingy and Playphone. Real Hip Hop's online distribution partners include iTunes, Yahoo Music, AOL Music, MSN, Napster, Rhapsody and over 200 digital download and video sites. Real Hip Hop is currently pre-loading content on over 5 million Motorola handsets. In addition to reaching over 500 million consumers via its digital distribution network, Real Hip Hop also provides the most complete online and mobile content marketing and business development solutions to content owners, creators, carriers, aggregators, marketers, advertisers and technology companies.

www.realhiphop.com

About bCODE
bCODE is a mobile ticketing and coupon technology provider. The bCODE mobile ticket delivery and redemption platform provides the world's most compatible solution for mobile ticketing. Unlike 1D/2D barcode and RFID-based mobile ticketing technologies that require a phone specific chipset or graphics, the bCODE's internationally patented solution is based on standard SMS text messaging and is supported by 99% of all mobile phones in the market including, PDAs, RIM Blackberry, Palm Treo and other devices like the Apple iPOD. bCODE's customers include Telstra, Australia Post, Jetstar Airways, Village Roadshow Cinemas, Greater Union Cinemas and a number of bars, clubs, restaurants and convention center venues in Australia.  bCODE has offices in Los Angeles and Sydney. www.bcode.com <?xml:namespace prefix = o ns = "urn:schemas-microsoft-com:office:office" />




CRE8 Strengthens South American Presence with the Acquisition of Multiecast

March 6, 2007 (Christchurch, New Zealand) – CRE8 (NZAX: PLS) announced today the acquisition of Multiecast Limitada, a leading provider of interactive content services for mobile phone operators and media companies in South America.

Through its operations in <?xml:namespace prefix = st1 ns = "urn:schemas-microsoft-com:office:smarttags" />Santiago Chile, Multiecast provides content services to Movistar Chile, Entel PCS and Claro Chile and delivers interactive TV services to the three largest media companies in Chile. The Company has also enabled some of the most innovative mobile marketing campaigns for brands such as Kodak,        Gillette, Nestlé, Duracell and banking applications for the largest financial institutions in the region.

By combining key assets and capabilities, the two companies aim to create the largest footprint for content services throughout Latin America. Through the Multiecast acquisition, CRE8 extends its content service offering to mobile operators in Chile, Peru and Colombia, and has existing content agreements and strategic relationships in El Salvador, Guatemala, Honduras, Nicaragua, Panama, Boliva and Mexico.

CRE8 will base its South American operations in Santiago, Chile and soon enter into Brazil and Argentina while continuing to expand throughout Central America from Mexico City.

“We have achieved another milestone for CRE8, as we not only extend our geographic footprint, but also enhance our local content service offering by closely working with mobile operators and leading content providers in the region,” said Christopher Tiensch, Chief Executive Officer of CRE8. “Mulitecast has a committed, dynamic and entrepreneurial team with a proven track record in the telecommunications, media and technology sector.”

Under the terms of the agreement, Multiecast will operate as a wholly owned subsidiary of CRE8, with CRE8 acquiring all of the equity in return for the following consideration:

<?xml:namespace prefix = o ns = "urn:schemas-microsoft-com:office:office" />

·          Initial cash consideration of US$500,000 and US$200,000 in working capital to accelerate growth throughout the region;

·          Conditional cash consideration of up to US$2 million over two years if Multiecast achieves a 50% yearly revenue growth, EBIT of 25%, and key management remains with the company during the period.


Nicolas Barrera Rios, CRE8’s General Manager in Latin America commented on the acquisition: “The two companies are an ideal match, and we are excited about the technology, talent and customer relationships that this acquisition will bring to CRE8.”

“By joining forces with CRE8, the combined company will be in a stronger position to roll-out a portfolio of services throughout Latin America and capitalise on a number a strategic business opportunities,” said Cristian Olea, Chief Executive Officer of Multiecast.

###

About CRE8
CRE8 (NZAX: PLS) is a leading provider of content, connectivity and network services for mobile operators, brands and media companies worldwide. CRE8 is a subsidiary company of Plus SMS Holdings Limited. For more information visit: www.cre-eight.com

For media enquiries, contact: Christopher Tiensch. Tel: +44 1481 735 555.




Omnicom’s Mobile Agency ipsh! Selects Mobile Complete to Bring DeviceAnywhere Testing to Branded Mobile Games and Video

(San Francisco, CA) - ipsh!, the award-winning, full-service mobile marketing and advertising agency, has selected Mobile Complete, the leading provider of solutions and services aimed at improving the mobile experience to streamline their clients' mobile application delivery systems.

"When our clients have a new branded mobile game or video as part of an integrated advertising campaign, they can't afford to sit on it for a lengthy, drawn-out testing cycle," said Mike Jelley CTO and Co-Founder of ipsh!. "They expect a quick time to market and the ability to test their products on a large cross section of handsets on all of the major <?xml:namespace prefix = st1 ns = "urn:schemas-microsoft-com:office:smarttags" />US carriers. Mobile Complete allows us to do that, easily and efficiently."

Mobile Complete was recently awarded Mobile Monday's Global Peer Award for “Community Favorite” at the 3GSM World Congress in Barcelona for their outstanding innovation in mobility from a crowded field of twenty-one finalists from around the world. DeviceAnywhere, Mobile Complete’s flagship service, provides developers and commercial users real-time interaction with real devices connected to live networks worldwide.  

"Testing a new application should never be the toughest part of mobile marketing campaign," said Mobile Complete CEO Faraz Syed. "We're proud to help ipsh! expand the reach of their clients' branded mobile content with our own creative mobile advertising services."

DeviceAnywhere allows users to create, run and monitor multiple scripts concurrently, on virtually every mobile handset available to the public - all from a single application. "Our users see their products performing exactly as the consumer will experience them and that’s a huge advantage when dealing with content as intricate as mobile games and video," continued Syed, "problems can be easily and quickly fixed before they go into the public domain."

Jelley agrees.  "Those are assets you absolutely have to get right the first time, on time.  That's what makes this such an invaluable service to our clients."

About ipsh!
ipsh! is the award-winning, full service, global mobile marketing agency. With hundreds of campaigns executed since the company’s inception in June 2001, ipsh! provides strategy, creative, execution and analytics across an array of mobile technologies including 1-way and 2-way SMS, alerts, promotions, ringtones, logos, pictures, wallpaper, screensavers, java games, real-time voting/polling, chat, interactive TV, text to screen, IVR (interactive voice response), premium SMS, MMS, mobile video, bluecasting, location-based services, and mobile media planning & buying. ipsh! is part of The Marketing Arm network and a wholly owned subsidiary of Omnicom Group Inc. and has offices in San Francisco, New York and London.

Omnicom Group Inc. (NYSE-OMC) (www.omnicomgroup.com) is a leading global marketing and corporate communications company. Omnicom’s branded networks and numerous specialty firms provide advertising, strategic media planning and buying, direct and promotional marketing, public relations and other specialty communications services to over 5,000 clients in more than 100 countries.

About Mobile Complete
Mobile Complete is the leading provider of solutions and services aimed at improving the mobile experience. Mobile Complete’s products fuel the mobile content industry by enabling content developers and aggregators, service providers, handset manufacturers, and testing labs to validate actual end-to-end user performance. Its unique Direct-to-Device™ technology provides access to real devices in live global networks, from anywhere. Our complete product portfolio includes solutions for:

Enterprises: DeviceAnywhere™, LiveTest™, LiveMonitor™
Developers: DeviceAnywhere, Test and Monitor
Partners: Virtual Developer Labs
For a free demo of our products and services, call or email us at
1-888-675-8612 or [email protected]
<?xml:namespace prefix = o ns = "urn:schemas-microsoft-com:office:office" />






NEW MOTION, INC.  PARENT MPLC, INC. CLOSES ON $10,000,000 PRIVATE PLACEMENT

Latest Investment Brings Total To $20,000,000; Reverse Stock Split In Works

IRVINE, CA --
MPLC, Inc. (“MPLC”) (OTCBB: MPNC), the publicly traded parent company of digital entertainment company New Motion, Inc., announced today that it has closed a private placement, raising gross proceeds of $10,000,000.  This investment enables the two year old company to continue to grow organically and participate in the rapidly consolidating mobile entertainment marketplace.

In the placement, MPLC sold approximately 8,334 shares of its Series D Preferred Stock which are convertible into an aggregate of approximately 500,040,000 shares of its Common Stock.  This results in an effective price per share of Common Stock of approximately $.02. 

MPLC’s board has also authorized a 300 for 1 reverse stock split to go into effect in the next 30 to 60 days.  Following the completion of the 300 for 1 reverse stock-split, MPLC estimates that it will have approximately 11,680,488 shares of Common Stock outstanding.  Calculations are that shares of Series D Preferred Stock sold in the offering will automatically convert into approximately 1,666,800 shares of MPLC Common Stock, resulting in an effective price per share of Common Stock of approximately $6.00 on a post reverse stock-split basis.  Shares of Series A, Series B and Series C Preferred Stock will automatically convert into a total of approximately 9,763,688 shares of MPLC Common Stock.  The currently outstanding shares of MPLC Common Stock will be reduced from 75,000,000 shares to approximately 250,000 shares.  For a more complete discussion of the currently planed reverse-split and the capital structure of MPLC, please refer to MPLC’s public filings and specifically the Form 8-K dated February 12, 2007.  

"We are excited about the completion of the Series D private placement.  This completes a series of transactions whereby we have acquired and financed New Motion, Inc., a consumer digital entertainment company that is now well positioned to take advantage of projected growth in the mobile entertainment market,” said Burton Katz, chief executive officer of MPLC and New Motion, Inc.   “The $20 million in gross proceeds we recently raised in the combined Series A, B and D offerings, along with the assets recently acquired from Mobliss, provide us with the capital, platform and technology necessary to execute our strategy and leverage the growing trend of consumers who use their mobile devices to interact with media services on the Internet.”

Sanders Morris Harris, Inc. acted as advisor to New Motion, Inc. on the $10,000,000 private placement.  Please contact Dean Oakey at 213-253-2282 for more information.

About MPLC, Inc. and New Motion, Inc.
MPLC, Inc. operates through its wholly owned subsidiary, New Motion, Inc.  New Motion is a digital entertainment company providing a broad range of digital and mobile products and services to consumers.  New Motion combines the power of the Internet, the latest in mobile technology, and traditional marketing / advertising methodologies in their brands: MobileSidewalk™, one of the largest <?xml:namespace prefix = st1 ns = "urn:schemas-microsoft-com:office:smarttags" />U.S. based mobile entertainment companies, RingtoneChannel, a mobile storefront provider, Bid4Prizes, a low-bid mobile auction game, and GatorArcade, an online and mobile game site.  Headed by a seasoned team of Internet, new media, entertainment and technology professionals, New Motion was founded in 2005 and is headquartered in Irvine, California with a branch office in Los Angeles.  Wired Magazine recently declared New Motion’s mobile content capabilities a “rival to those of their mainstream-media counterparts,” Wireless Business Forecast named New Motion “a company to watch,” and RCR Wireless News noted that New Motion is “gaining traction in the direct-to-consumer ring.”  For more information, please visit www.newmotioninc.com.

Safe Harbor
This press release contains forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995, about MPLC and New Motion. Forward-looking statements are statements that are not historical facts. Such forward-looking statements, based upon the current beliefs and expectations of MPLC's management, are subject to risks and uncertainties, which could cause actual results to differ from the forward looking statements. The following factors, among others, could cause actual results to differ from those set forth in the forward-looking statements: changing interpretations of generally accepted accounting principles; continued compliance with government regulations; legislation or regulatory environments, requirements or changes adversely affecting the businesses in which New Motion engaged; demand for the products and services that New Motion provides, general economic conditions; geopolitical events and regulatory changes, as well as other relevant risks detailed in MPLC's filings with the Securities and Exchange Commission. The information set forth herein should be read in light of such risks. MPLC assumes no obligation to update the information contained in this press release.

# # #

CONTACT:
       
Dean Oakey -- Financial Inquiries
213-253-2282
Karen Strickholm – Press Inquiries
505-988-4401
[email protected]<?xml:namespace prefix = o ns = "urn:schemas-microsoft-com:office:office" />





Ericsson IPX first with live Payforit services in the <?xml:namespace prefix = st1 ns = "urn:schemas-microsoft-com:office:smarttags" />UK

The Ericsson (NASDAQ: ERIC) IPX WAP billing solution is the first mobile payment system to host a live payment service complying with the Payforit scheme on the T-Mobile network in the UK.

Ericsson is further securing a leading position in the growing multimedia, content and payment solutions sector by conforming to the Payforit mobile payment scheme. Through Ericsson IPX content providers can now be connected to more than 650 million subscribers worldwide who can buy mobile content.

Payforit is a mobile payment scheme being promoted to provide a safe and trustworthy environment for consumers buying mobile content. It is being applied to purchases made through off-portal WAP session mobile payment mechanisms.

Gavin Dent, Group Manager – Commercial Partners at T-Mobile UK, says: “We are excited at the huge opportunity Payforit represents in the mobile payments space. T-Mobile has now accredited several Payforit service providers including Ericsson IPX, who were the first on the T-Mobile network to launch a live Payforit service (wap.logogo.com).”

Peter Garside, Regional Manager, Ericsson IPX, says, “We are proud to have established an excellent early position with Payforit. Ericsson has launched WAP Billing services in 12 countries and with this experience has been able to quickly meet UK operator requirements. Ericsson IPX has now been through the accreditation processes of all UK mobile operators and is operating live services on three networks.”

With cross-operator support, the “Trusted Mobile Payment Framework” underpinning Payforit governs how merchants, accredited payment intermediaries and operators co-operate to make mobile payments a secure and seamless process.

Further to developing trust in mobile payment, Payforit aims at creating transparency and ease of use for consumers. A set of “screen style” rules govern how payment pages look and function, simplifying and securing how users purchase content via a standardized interface presented on their mobile phones.

Ericsson is shaping the future of Mobile and Broadband Internet communications through its continuous technology leadership. Providing innovative solutions in more than 140 countries, Ericsson is helping to create the most powerful communication companies in the world.

Read more at http://www.ericsson.com

FOR FURTHER INFORMATION, PLEASE CONTACT
Ericsson Media Relations
David Curl
Phone: 01483305677
E-mail: [email protected]

About Ericsson IPX
Ericsson IPX is a non-branded, white-label service that comprises mobile billing and connectivity via SMS, MMS, web and WAP. The premium service, IPX Payment, is available to more than 650 million mobile subscribers in 21 countries, and new markets are being added continuously. With the non-premium service, IPX Messaging, content providers can deliver to and receive SMS messages from mobile subscribers worldwide. Read more at: http//:www.ericsson.com/solutions/ipx/

About Payforit
The Payforit scheme is governed by ‘The Trusted Mobile Payment Framework’ rules which outline how merchants, accredited payment intermediaries and operators co-operate. With Payforit, all payment pages are hosted by Accredited Payment Intermediaries (aggregators); not the merchant hence the payment mechanism and the merchant are separated. The payment intermediary is responsible for auditing all transactions therefore creating a secure, reliable payment mechanism, where consumers purchasing mobile content can feel reassured.<?xml:namespace prefix = o ns = "urn:schemas-microsoft-com:office:office" />

 





BOOST MOBILE, WEST COAST CUSTOMS & AirG DEMONSTRATE POWER OF MOBILE MARKETING

Mobile Platform Most Effective Way to Reach Customers

February 27, 2007, IRVINE, Calif. and VANCOUVER, British Columbia – Boost Mobile®, a lifestyle-based telecommunications brand that develops and distributes wireless communications products for the youth market, and AirG, a global leader in powering mobile communities and wireless social networking, announced today the results of one of the largest mobile marketing campaigns in the United States.  The Get Hookt Up With a New Ride campaign combined the resources of Boost Mobile, AirG and West Coast Customs – the Kingz of Customs – to offer Boost Mobile customers across the country the opportunity to win a new, fully customized Dodge Charger.  The winner of the contest is James Fauntleroy of <?xml:namespace prefix = st1 ns = "urn:schemas-microsoft-com:office:smarttags" />Burlington, New Jersey, one of ten children and who also works at a local gas station.

Between October 15, 2006 and January 15, 2007, more than 1.5 million entries were received for the Get Hookt Up With A New Ride campaign via multiple online and offline channels including the mobile phone through Boost Hookt – the popular mobile community on Boost Mobile, retail mail-in, a national radio text to join campaign, an online signup promoted through MySpace viral referrals, and online signups through the West Coast Customs and Boost Mobile websites.  Throughout the campaign period, more than 98 percent of the 1.5+ million entries were received through mobile phones via the Boost Hookt mobile community, demonstrating that the mobile phone is rapidly becoming the fastest and easiest way for advertisers to interact with consumers. 

“Boost Hookt demonstrates Boost Mobile’s commitment to providing its customers with new and innovative ways to communicate and stay in touch with their friends,” said Boost Mobile Director of Value Added Services Craig Thole.  “Based on the phenomenal results revealed today, we believe that Boost Hookt can also act as an important business platform for advertisers and media companies to engage and interact with consumers on their mobile phones, while at the same time upholding the brand values and consumer experience of Boost Mobile.”

AirG recently conducted a series of surveys in its community where it took just 22 minutes to survey 10 thousand users, whereby community members proactively provided valuable insights into their spending habits and behavior, and revealed the importance of the mobile platform for marketers and advertisers.  For example, 65.6% of users surveyed cite texting as their favorite cell phone activity, 75% prefer chatting on their phone to watching television and 59% do not personally own a PC.

“Through this national campaign, we have demonstrated that the mobile platform should become a part of every media buyer’s marketing mix,” said Frederick Ghahramani, Director, AirG.  “Mobile communities like Boost Hookt captivate users every day, providing advertisers a tremendous platform to formulate creative and interactive campaigns that engage customers and effectively promote their brands.” 

“I am thrilled with the outcome of teaming up with AirG and Boost Mobile.  This successful multi-media campaign has helped to take West Coast Customs to the next level, as well as give us the opportunity to reach out to our fans in a whole new way,” said Ryan Haus, CEO of West Coast Customs.

Boost Hookt is a private labeled mobile community on Boost Mobile, powered by AirG.  Boost  Hookt has multiple unique features such as instant messaging, picture profiles, blogging, public and private messaging, targeted promotions and contests, and comes complete with AirG’s suite of mobile community software including the Community Marketing Engine, Community Patrol, Community Storefront, and Community Marketing Toolkit.  Mobile users can access Boost Hookt via a browseable version through the Boost LIVE deck, or through downloadable and embedded versions on Boost Mobile handsets. 

About Boost Mobile
Based in Irvine, California, Boost Mobile, LLC, a division of Sprint Nextel Corporation, (NYSE: S), is a lifestyle-based telecommunications brand focused on offering premium Pay-As-You-Go wireless phones and services to the youth market.  Boost is among the fastest growing wireless services in the U.S. and now has more than 3.8 million customers - the majority of which are under the age of 25.  Boost-branded wireless phones with its exclusive BoostTM Walkie-Talkie service and Re-Boost® Cards are available nationwide at locations where youth prefer to shop, including national retailers and convenience stores, and merchants that focus on fashion, music, and action sports-related activities.  Experience Boost on the Web at www.boostmobile.com


About AirG
AirG powers mobile communities and wireless social networking.  The company’s products and services have a proven track record of increasing customer affinity for leading mobile operators and media companies globally including Sprint Nextel, AT&T, Boost Mobile, Virgin Mobile and MTV Asia.  AirG’s mobile community has more than ten million unique users worldwide and is available on more than 85 mobile operators.  Based in Vancouver, Canada, the company also has operations in the UK, Australia, Italy, the Philippines and India.  www.airg.com

About West Coast Customs
In 1993, after borrowing $5,000.00 from his grandfather, Ryan created West Coast Customs, a custom car shop that like its owner busts through every boundary making their own rules.  A philosophy that seems to have paid off, in just a short time Ryan has turned his grandfather’s loan into a $10 million dollar corporation and his WCC logo into a world wide brand.  Catering to celebrity clients, Ryan and the guys of WCC are known exclusively for creating straight to the core designs and awe inspiring custom vehicles.  WCC is responsible for bringing the custom whip craze to Middle America.  Ryan’s creations have no limits to all who are interested in a little bling!

MEDIA CONTACT:
Allison Webb
AirG
Tel: (604) 408-2228 ext. 125
allisonw AT airg.com<?xml:namespace prefix = o ns = "urn:schemas-microsoft-com:office:office" />

 




GetLisa to Provide Content and Multimedia Services to Long Lines Wireless
<?xml:namespace prefix = st1 ns = "urn:schemas-microsoft-com:office:smarttags" />Boulder, Colorado – Feb. 6, 2007

Mobile customers to benefit from expanded line of multimedia offerings.

GetLisa Information Services Inc., a social media company focused on providing complete mobile content solutions to regional wireless carriers, signed an agreement with Long Lines Wireless, based in Sergeant Bluff, IA, to provide a full suite of multimedia content services beginning in the first quarter 2007.

As part of the agreement, GetLisa will host the community based LISA System - Local Information Service Assistant, a web and mobile portal that enables people, groups businesses and organizations to publish, share and receive local news, events and personalized information.  Subscribers can post and set alerts for topics based on personal interests with updates easily made directly from the handset. 

“We wanted to work with GetLisa because of their ability to deliver local content to our communities from a mobile perspective,” said Jerry Wilke, General Manager of Long Lines Wireless.  “It’s a key strategy for us in helping to build our wireless services in some of the hard to reach rural areas.”

In addition to the LISA System, GetLisa will provide a full suite of multimedia content services.  GetLisa has several agreements with national and premium content providers such as United Press International, AccuWeather, GoComics, Versaly and Lotto Factor.  Mobile users can set alerts and download rich multimedia content such as ringtones, games and graphics directly from the LISA site.

About Long Lines Wireless - Long Lines, through its division Long Lines Wireless, added cell phone service to its communication offerings last year.  Long Lines offers unique packages of telephone, television, Internet, and wireless services to more than 100 communities in Iowa, Nebraska, and South Dakota.   Long Lines is focused on building communication networks that meet the needs of rural communities and urban centers in the Upper Midwest. 

The Long Lines Wireless local calling area includes the Iowa Great Lakes region, Sioux Falls, South Dakota and Omaha, Nebraska, as well as the entire Sioux City Metro area including South Sioux City and Dakota City in Nebraska and North Sioux City and Dakota Dunes in South Dakota.  In Northwest Iowa, the coverage includes all or parts of 20 counties, expanding north to the Minnesota border, and follows the U.S. Highway 20 corridor east of Fort Dodge.

About GetLisa Information Services –GetLisa is a full service mobile media company with offices in Boulder, Colorado and Bellevue, Washington.  The LISA mobile community portal, delivers highly targeted local, timely and actionable user-generated information.  Additionally, GetLisa aggregates premium and multimedia content from multiple publishers to provide a complete mobile content solution to wireless service providers throughout North America.

For more information, please visit www.getlisa.com
or contact:

Esther Chiu
Director of Marketing
303-442-6652
Email at [email protected].<?xml:namespace prefix = o ns = "urn:schemas-microsoft-com:office:office" />

MMA Launches Asia-Pacific Chapter
February 8, 2007
Hong Kong
Published in Media Magazine
www.media.com.hk

News Type: 

Pages

For guidance around getting the most out of your membership, please contact:

North America and Global Membership
[email protected]
Interested in joining the MMA, please contact
Greg Stuart, CEO
[email protected]
MEA Membership
Melis Ertem, MMA MEA Managing Director (Türkiye, Middle East, Africa)
[email protected]
APAC Membership
Rohit Dadwal, CEO, MMA Global APAC
[email protected]

LATAM Membership
Fabiano Destri Lobo, Managing Director, LATAM
[email protected]
M: +55 11 99313 1362
S: fdlobo