September 18, 2024 to September 19, 2024
MMA members can secure a 30% discount on tickets using our dedicated voucher code.
Please email [email protected] and we will email the code to you. DMEXCO is a meeting place and community for all key decision-makers from digital business, marketing, and innovation. This year, DMEXCO will take place on-site in Cologne on September 18 & 19, 2024. Experience networking, exchange, and business!
It brings together industry leaders, marketing and media professionals, and tech pioneers to set the digital agenda. Both globally informed and locally focused, DMEXCO offers an ecosystem with seminars, debates, expositions, and masterclasses outlining the future of the digital economy and driving market value. The MMA, as an official partner of DMEXCO 2024, will be running the following sessions. Please make a note in your calendar and join us!
Join our sessions:
Wednesday, September 18, 2024 | 1:45 PM to 2:15 PM
Masterclass
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Data-Powered Marketing: Crafting Effective Campaigns through Strategic Analytics
- It is well established that the planning of effective and measurable advertising campaigns requires the use of data and the employment of technologies necessary to collect, analyze, understand, and use them strategically. Explore how brands can strategically grow their business by harnessing the untapped potential of data and connections, defining the true power of growth-driven marketing, and building authentic relevancy in today's market.
Speaker
Adam Greco | Amplitude | Analytics Veteran, Product Evangelist
Thursday, September 19, 2024 | 11:55 AM to 12:30 PM
E-Commerce Stage
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Mar-Tech Mavericks: How Women Are Reshaping the Ad-Tech Landscape
- The Women in Mar-Tech Panel will introduce a dynamic group of accomplished female leaders in the advertising technology industry who share insights, experiences, and perspectives on navigating the ever-evolving ad-tech landscape. From pioneering innovations to overcoming challenges, these trailblazing women will discuss company achievements in shaping the future of marketing technology. The goal is to be inspired, network with industry trailblazers, and be part of the conversation that celebrates the impact of women in driving innovation and excellence in Ad-Tech.
Speakers
Marene Seitz | Analytic Partners | Senior Director, Head of DACH
Esty Yehuda | AppsFlyer | VP of Product
Andrea Wieseke | Ogury | Country Director, Switzerland-Austria
Moderator
Katja Brandt | Mindshare | CEO DACH
Thursday, September 19, 2024 | 2:30 PM to 2:48 PM
Center Stage
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18 Minutes Solo Slot
Speaker
Işıl Evlioğlu | ING | Executive Commitee Member, Head of Private Individuals
Thursday, September 19, 2024 | 3:30 PM to 3:50 PM
Experience Stage
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Leveraging Geo-Behavioral Data for Smarter Marketing Solutions
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Starting from the location-based targeting solutions used in the past and still in use today, we will analyze how the digital marketing ecosystem is changing and what data-driven solutions advertisers must consider to keep their advertising activities effective, personalized, and measurable. It is now well established that the planning of effective and measurable advertising campaigns requires the use of data and the employment of technologies necessary to collect, understand, and use them strategically. But what will happen when much of this data is no longer available to brands
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Speakers
Richard Wagner | Beeinto | Head of Sales, DACH
Anna Keller | Bayer | Marketing Director Dermatology, Nutritionals and Media Lead
Moderator
Julia Wehrle | Axel Springer / Mediaimpact | Managing Director
Thursday, September 19, 2024 | 3:50 PM to 4:30 PM
Main Stage
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So Finally Whats's on CMO Agenda 2025!