Speaker Presentations

Digital transformation has already happened on the consumer end; however, the business end is drastically lagging behind. To catch up, forward-looking CMO’s must become Chief Mentoring Officers and encourage a new mindset and model that is focused on growth, entrepreneurship and innovation. In this session, Steve Axe Group Chief Marketing Officer at Nomad Foods shares his unique perspective on digital transformation centered around people first, technology second. Attendees will also see before and after examples of how their marketing campaigns evolved and helped them stay relevant with today’s connected consumers, and gain insights into what the marketing organization of the future will look like.​

The arrival of 5G in the next two to three years will have significant repercussions for the future of the mobile device. Mobile experiences will be much less tied to devices and services will become all about the customer experience and content and  not about how you access that service. Highlighting case studies and trends, hear Ismail Amla, Chief Growth Officer, Capita guide us through this deviceless future, what it will mean for our products, services and relationship with consumers, and the wider social implications it will have with our relationship with data, services and trust.

The MMA’s Disruptor Series features companies that are disrupting their industry and how marketers will do business in the future. This interstitial features Seenit, whose mission is to empower people to tell the stories that matter the most. Learn how Seenit's mobile app and online video platform, is connecting companies such as Unilever, HSBC, Amazon and the BBC with their communities to create engaging, inclusive and multi-perspective stories. 

The promise of cross-device, cross-channel measurement and holistic attribution has been talked about for at least 10 years. However, with the reality of significant divide between user behavior and marketing measurement, it is clear that modern marketers still struggle to bridge the gap. This presentation covers the basics of holistic attribution and its currently expanding relationship with the measurement gap. Most importantly, we highlight how the previously "siloed" web and mobile worlds are coming together not as a radical revolution of attribution products, but rather, in the natural progression of our industry as it's been heading for years.

The MMA’s Disruptor Series features companies that are disrupting their industry and the way marketers will do business in the future. This interstitial features Featurespace, the inventor of Adaptive Behavioural Analytics and the first company to apply AI to solving the problem of protecting companies and consumers from fraud attack. Their technology has been adopted by the finance, insurance and gaming industries. Learn how Featurespace understands consumer behaviour and how to protect your companies and consumers from attack.

Marketers are rightly concerned about brand safety, particularly when it comes to digital advertising. However, what do consumers think about brand safety? Are they concerned? Do they even notice if a brand has content or advertising appearing in an unsafe place, adjacent to unsafe content, or in questionable channels? In this talk, Professor Andrew Stephen, the L’Oréal Professor of Marketing & Associate Dean of Research at the University of Oxford’s Saïd Business School, will share research he is working on with the MMA that addresses these questions and that will ultimately help marketers have a deeper understanding of the consumer side of brand safety.​