Wednesday, October 25, 2017
Opening Show and Opening Remarks
MC of the Day
Kaan Sekban - MC for the day
Sub-Mobile: How neuroscience and your subconscious drive your mobile experience
Our subconscious drives a lot of our day to day decisions in a dominant way. But since we do not have introspection into our subconscious we are not aware of that. Current AI and Neuroscience progress give us tools and ways to apply this. In this session we will bridge the connection between the way our brain works and what implications that has for mobile / online / marketing environments. The audience will see how our visual systems works and how this translates into decisions in our mind with some highlights of how to use it and apply it in marketing.
Mobile Video Reloaded
In Partnership With:
Akbank
In Partnership With:
Personalization and Performance in Mobile Apps World
In Partnership With:
Networking Break
Embracing the Modern Mobile Web
From digital to conventional: puhutv
In Partnership With:
Garanti
In Partnership With:
Marketing ROI is Double-Edged Sword
The ROI of your mobile marketing activities is the most important metric to measure. However, ROI measurement is only powerful if it is accurate. When it's not, it becomes dangerous and that is exactly what is happening in the mobile ad space today. The main culprit of this is fraud, with new and advanced techniques built to game attribution platforms to mark organic users and non-organic ones. When this happens, the ROI looks great but it is in fact false. The session will explore how this fraud has evolved and what can be done to fight back!
In Partnership With:
Networking Lunch
What is a technologically driven pizza company?
In Partnership With:
İşbank
In Partnership With:
Mobile Attribution Update
The Mobile Marketing Association (MMA) launched an industry-wide research initiative called SMoX, aimed to quantify the value of mobile in the advertising mix and to provide fact based advice to help marketers maximise the impact of their mobile investment. Hear the latest results from this initiative and discover how you too can maximise your mobile marketing spend. Also the MMA Marketing Attribution Think Tank (MATT) will help rethink the world of marketing measurement and attribution, and give marketers better measurements, tools and confidence in connecting marketing to business outcomes.
Digital Ad Ratings
In Partnership With:
Networking Break
LinkedIn: Speaking to a Professional Mindset
Yapı Kredi Bankası
In Partnership With:
How to grow customer engagement through mobile.
In this presentation, we will show how data can deliver a better understanding of what today’s consumers want and expect from this critical channel. We will also provide some best practice insight on creating a more relevant and intimate level of engagement and drive better brand satisfaction through apps.
In Partnership With:
