Thursday, November 5, 2015
Registration & Networking Breakfast
Opening Welcoming Remarks
MC for the Day
Opening Keynote: Winning the Mobile Moments That Matter
We don’t “go online” anymore – we live online. Every day billions of people around the globe are living out their lives in moments that matter across multiple screens and devices. Preferences are shaped, decisions are made, and futures are planned in these moments. This is the new battleground for brands – where hearts and minds are won. With more access to consumer signals and more effective ways to measure business results, how can you use new technology and tools to find better answers to your core marketing challenges:
- Reaching better qualified customers at scale
- Impacting the purchase decision to win the moments that matter
- Measurable Results
Marketer Panel Session
Networking & Coffee Break
Deep Dive Sessions
Mobile Vortex - the Beginning and the End of Everything Is Mobile. Mobile Activates the Offline or Passive Mediums; It Is the Closest Medium for Point of Sales and It Is the Most Personal Medium.
This session will answer the following questions:
- Is mobile is a medium and/or a perspective, a point of view and a life style?
- Are marketers and brands ready for this mobile mental leap? And if so, how can they best manage it?
- Do marketers see mobile as a gate keeper or as a bridge which connects all the mediums?
- How do marketers delve into mobile performance metrics? Do they/should they have advanced mobile loyalty programs ?
The Group M agencies will give insight onto these issues based on their mobile vision and brand success stories.
In Partnership With:
Deep Dive Session 2
MMA’s proprietary research – SMoX - Finally we know that mobile marketing works – absolutely!
The MMA’s proprietary SMoX Study (Cross Marketing Effectiveness) provides brand marketers with, for the very first time, empirical evidence for what the allocation to mobile from brand marketers should be…and that’s at least in the double digits! Not just from their digital budgets, but from their ENTIRE marketing budget. This whole session will showcase mobile campaigns from Turkey, USA and China from Coca-Cola, Akbank, Walmart and MasterCard and how they used the MMA’s proprietary SMoX research to demonstrate the impact of mobile on sales, purchase intent, foot traffic and brand image. It will include unique insights into how marketers and agencies should best optimise your mobile budgets within the overall marketing budget.
Mobile Messaging in Turkey and effect on Branding- a case study from Akbank
Good card to carry when traveling campaign - MasterCard
We will share MasterCards results conducted for their “Travel” campaign. The results will provide additional empirical data about the value of mobile in the mix, focusing on mobile video, display and mobile social as drivers of Brand Attitudes.
SMoX Discussion: Bringing It All Together and Next Steps for Participating Marketers
The leadership of the participating SMoX marketers is evidenced by their commitment to digging deep into understanding the impact of every dollar, euro, lira spent across their marketing campaigns. For the first time, these marketers have garnered unprecedented insights into how they can optimise mobile within their mix to make their marketing work even harder and smarter for them. This session will discuss how SMoX will impact their future decision making as they all face increased pressure on achieving profitable growth for their individual businesses.
Networking Lunch
Augmented Reality & Virtual Reality : What’s the new Digital Reality for Brands?
It's impossible to miss all of the hype being generated around Augmented Reality and Virtual Reality. In this session Pepsi Turkey and Blippar explain how the landscape is changing for brands, the real opportunities it presents and how they have navigated it through their global partnership.
Keynote: Future is mobile is future
Deep Dive Sessions
Is Programatic Any Different from IO (Insertion Order) Business
- It’s all about your supply
- Audiences or publisher buys
- Building custom audiences
- Creativity .. is this lost?
In Partnership With:
Future of Search
At Google we believe, we're still in early days and are still scratching the surface of what's possible. This session, in the form of series of live product demonstrations (less slides wohoo!) will give you a glimpse of what Google has been building to evolve Search, it's core product into a mobile-first world.
Keynote: Operator Panel Session
Networking & Tea Break
The Science of Art Appreciation: An Analysis of Smart Mobile Creativity
This session will discuss:
- What differentiates good from great mobile creative?
- When are people most receptive to mobile marketing?
- How should video content be adapted for mobile?
Turning Moments of Discovery Into Ongoing Connections
Shazam is one of the world’s most popular apps, used by more than 120 million people each month to magically connect to the world around them. Building on its pioneering heritage in music recognition, Shazam now helps people discover, save, share and buy great content on TV, radio, movie screens and retail.
