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The State of Video & CTV
Video is now at the heart of the marketing mix
An overwhelming majority of marketers plan to increase their investment in the year ahead, seeing it as the most essential tactic for reaching audiences and driving business outcomes across the entire funnel.
Navigating the GenAI Landscape
A Practical Roadmap for Marketing Organizations
Generative AI (GenAI) may offer a transformative potential for marketing, but realizing this requires a strategic, organization-wide approach. We introduce a strategic framework, the "Need-Case Map," to guide marketers in prioritizing investments, aligning initiatives with business objectives, and maximizing impact.
State of Attribution
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MMA Reinado Mobile
June 18, 2015 | México D.F, México
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MMA Reinado Mobile 2015
Agenda
Agenda
Thursday, June 18, 2015
Registration
Welcome Coffee
Improvisation
MMA Welcome
Jesús Benitez
VP of Expansion
Adsmovil
What Are People Doing with Their Mobile - a Behaviour Analysis
James Galpin
Head of Media & Digital, LATAM
Millward Brown
What Are You Doing to Activate Your Audience?
Miguel Lei
Sales Director of TELECOM LATAM
Gemalto
A Mobile Visión of a CEO
Break
Showcasing Smart Message by Gemalto
Multiscreen + Crosschannel
Carlos Murguía Lopez-Negrete
General Manager Media Bridge SA de CV and Executive Producer
Televisa
Rodrigo Gálvez
Innovación digital
Televisa
Showcasing Geolocation + Rich Media
Alberto Pardo
Founder & CEO
Adsmovil
Mobile Payment Is Here To Stay For Panel: Brands Showcasing
Mauricio Acevedo
MDM, CRM and E-commerce Product Manager
Grupo Posadas
Case Study Between a Publisher and a Client
Tomas Bleier van Meerbeke
Managing Director
Mobext Mexico
Closing Event
Jesús Benitez
VP of Expansion
Adsmovil
Brunch
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