Wednesday, December 9, 2026
Open for Registration
Opening Remarks
Vietnam’s Next Growth Frontier: The Role of Marketing in Business Transformation
As Vietnam enters its next phase of economic development, businesses must rethink how they create demand, build competitive advantage and deliver sustainable growth. Explore how marketing, digital innovation and customer-centric leadership contribute to enterprise value.
The Future Consumer: How Digital Behaviors Are Reshaping Brand Growth
Consumer discovery, media consumption and purchase decisions are evolving across digital platforms. Explore how brands identify emerging behaviors and translate consumer insights into engagement and measurable growth.
CEO Panel
C-Suite Panel: The Growth Leadership Agenda: Building Competitive Advantage in a Changing Economy
Growth increasingly requires leadership across strategy, innovation, customer experience and organizational capabilities. CEOs discuss navigating disruption, capturing opportunities and building resilience in a competitive market.
From Campaigns to Customer Ecosystems: The New Rules of Marketing Transformation
Modern marketing is moving beyond isolated campaigns toward connected customer experiences. Explore how organizations integrate media, data, commerce and customer engagement to deepen relationships and unlock growth.
The Loyalty Advantage: Turning Customer Experience into Lifetime Value
Customer experience is a critical lever for retention, advocacy and profitable growth. Hear how businesses connect service, data and loyalty programs to improve customer lifetime value.
CMO Panel
C-Suite Panel: Brand Building vs. Performance Marketing: Finding the Right Balance for Sustainable Growth
As pressure for short-term returns intensifies, marketing leaders face choices between immediate conversion and long-term brand equity. Explore how advertisers balance investment, demonstrate effectiveness and deliver sustainable growth.
Morning Closing & Networking Lunch
Afternoon Welcome Speech by MC
Creativity Meets Technology: Reinventing Brand Experiences for the Next Generation
Technology opens new possibilities for brands to connect with consumers, while creativity remains essential for relevance. Explore how cultural insights, digital innovation and compelling experiences influence engagement and purchase.
SMARTIES Vietnam - Showcase
SMARTIES Vietnam - Showcase
From Consumer Insights to Commercial Impact: Making Data Work for Growth
Customer data only creates value when translated into better decisions. Explore how brands connect analytics, measurement and experimentation with commercial outcomes.