• 20 years of diverse experience in Total Quality Management and CX Management, consulted and trained numerous brands and individuals across sectors: Finance, Banking, Insurance, Telecom, Retail, Technology, and Services
• 1st Asian person earning 03 prestigious Customer experience certifications: CCXP by CXPA - Customer Experience Professional Association, XMP by Qualtrics XM Institute, and CCX by Bain & Company.
• Top 8 Global CX Leaders & Influencers 2026 by CXM Magazine, UK
• Top 8 Global CX Leaders Impacting Organizations 2023 by CXPA
• Ranked #1 Vietnam CX Professional 2026 by The Global CX Alliance, US
• Winning the CX Innovator of the Year 2025 at WFIS Vietnam Awards
• A judge at the World Series Awards 2027, CX Asia Excellence Awards 2027, and International CX Awards 2023 - 2026
• Currently he is a Head of Experience Management & Process Optimization at MSB Bank, and well as a member of CXPA Asia Leadership Council.
