Ngoc Phan Vu Nhu is Marketing Director at VUS (Vietnam USA Society English Centers), where she leads Martech and digital transformation across a nationwide network targeting 46,000+ new students annually. With over 15 years of marketing leadership spanning Education, FMCG, and Retail — including senior roles at VES, YOLA, KFC Vietnam, and Unilever — she has built CDP and AI-driven marketing systems from the ground up, delivered a 25% lift in digital sales, and forged strategic partnerships with global brands like National Geographic and Oxford University Press. Her work has earned recognition including "Best Brand Campaign in Asia" for VUS's "The Alien" relaunch.
