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Interactive grid allowing you to select, compare, and contrast data sharing practices of top publishers, breaking them down channel-by-channel, providing key information at a glance.

Members-only template designed to designed to assist marketers with evaluating and securing high-quality data for attribution efforts. It aims to help get answers to crucial questions regarding data aggregators, internal data sources, MTA providers, and DMPs.

As the industry leader in attribution research, the MMA is pleased to share our comprehensive annual benchmark studies tracking the latest trends in attribution.

Research testing the principle of recency, indicating that digital advertising is most effective right before a consumer is about to buy a product.

As the industry leader in multi-touch attribution (MTA) research, the MMA is pleased to offer members access to our initial comprehensive research study revealing important insights into MTA’s landscape, adoption, and use. To give your organization key into MTA across industries, download the study here.