Includes Incredible Work from Brands Pivoting as a result of Covid-19 and in Support of the Black Lives Matter Movement
New York – October 20, 2020 – Celebrating the talented teams who, even in these uncertain times, have created innovative campaigns that drive business impact, the MMA today announced the shortlist for the 2020 SMARTIES X and North America Awards —the world’s largest mobile marketing awards program.
6 Oct 2020, SINGAPORE: Today, Integral Ad Science (IAS), the global leader in digital ad verification, released the Media Quality Report for H1 2020 providing insights into the quality of media in 15 countries around the world. IAS measures over 1 trillion media metrics each day, globally and observes real-time media quality developments.
The world of business is undergoing one of the most profound transformations of the last century. The short-term disruption of COVID-19 creates an extraordinary marketplace, where 90% of the interactions a brand has with its consumers and customers will be through digital channels.
With subject matter experts from marketing to technology, the MMA EMEA Podcast series is designed to help build mobile marketing capabilities for marketers by providing information in clear and concise interviews developed to inform and inspire.
In this sesion Ionut Ciobotaru, founder of PubNative and the Chief Product Officer of Verve Group, talks to Peggy Anne Salz about PubNative Joining Forces With Applift And Verve To Form The Unified Data-First Brand Performance Ad Platform, VERVE GROUP.
At MMA we take marketing seriously. That’s why we spend millions of dollars on research each year, to validate—and create—the tools and techniques that enable brands to perform at their best.
Join us for the MMA Member Town Hall and learn how to leverage our intellectual property related to marketing productivity, risk management, attribution, organizational structure and other topics that are of real interest to marketing executives worldwide.
