Brand marketing remains under constant scrutiny—often the first to face cuts when budgets tighten. Why? This session will explore the persistent ch…
Marketing remains a critical driver of growth—so why isn’t it accounted for like other business assets? In this session, we dive into the obstacles fo…
Personalization has moved from promise to pressure. New research from the Marketing + Media Alliance, EY, and Monks reveals how leading brands are…
The marketing measurement toolkit is more complex than ever—MTA, MMM, RCTs—all promising answers yet often delivering conflicting results. The final s…
MMA SMARTIES AWARDS Celebrating Innovation and Creative Effectiveness The only innovation award that recognizes leaders, brands, agencies, and…
In partnership with BAMM Global, Meta uncovered critical insights into how Gen Z's social media habits are shifting—and what marketers need to do now …
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"Beyond the Awards" offers an exclusive glimpse into the stories behind the 2024 SMARTIES Awards winners. This booklet features detailed campaign …
MMA SMARTIES AWARDS Celebrating Innovation and Creative Effectiveness The only innovation award that recognizes leaders, brands, agencies, and…
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