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Mobile In-App and Mobile Web Advertising Measurement Guidelines - Public Comment Period Closed

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The public comment period has ended. We will be sure to share the final Guidelines when complete. In the meantime, you may view the initial document below.

Related Content

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MMA and BCG’s 2026 CMO Inquiry on AI’s Real Disruption

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Beyond Reach

Document

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Document

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How do you actually measure the ROI of GEO — and what are you even measuring?

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Is AI helping or hurting your brand’s reputation — and how do you know?

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Can you actively shape how AI talks about you — and what’s the evidence?

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Does your data structure determine your AI visibility?

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