MMA CMO + CEO Summit 2026

About MMA’s CMO + CEO Summit

For more than a decade, the Marketing + Media Alliance has been running multi-year, multi-brand experiments through its Think Tanks and Labs to validate what actually works in marketing. Not panels. Not ‘opinions.’ Not storytelling. Repeatable, financially defensible, and future-thinking frameworks, built across dozens of brands. The Summit is the one time each year that the body of work is unveiled in a single room – closed-door, no press – by the CMOs who validated (or invalidated) the thesis.

What’s on the table this July:

• A new financial equation that makes marketing’s value legible to the CFO
• The validated economics of brand vs. performance
• A targeting framework that beats every segmentation playbook of the last twenty years
• Why operating model – not strategy – decides whether marketing actually delivers
• Where AI is actually disrupting marketing, and where it’s mostly noise
• The first codified body of knowledge marketing has ever had

The CMOs presenting this work are the ones who ran it: AT&T, Campbell’s, Mazda, Intuit, Indeed, GM, Home Depot, Pernod Ricard, Kroger, Reddit, Brunswick, Choice Hotels. The format is built around peer conversation among them, not stage performance – which is why the Summit carries an 86 net promoter score from past attendees.

In marketing, value accrues to whoever moves first on what’s proven. Once a framework becomes common knowledge, the edge is gone. The CMOs in this room will be operating on validated and proven concepts, the rest of the market won’t catch up for years!

The Marketing + Media Alliance’s only agenda is to lift the stature and gravitas of CMOs – and to advance how marketing actually drives the business.

Request an invitation to the 2026 Summit and join the room where marketing's next chapter is being written.