Christine Chu is Director of Research & Analytics at Intuit, where she leads brand measurement strategy and marketing effectiveness across QuickBooks, MailChimp and Intuit’s enterprise portfolio. Her work spans brand health tracking, marketing mix modeling, and campaign measurement — connecting media investment to long-term brand equity and business outcomes. Prior to Intuit, Christine held senior analytic roles at PayPal, Ticketmaster, and VaynerMedia, bringing a cross-industry perspective spanning fintech, entertainment, and media. She is known for translating complex measurement into clear, actionable insights for executive and marketing leadership.
