Danny Zhu | MMA / Marketing + Media Alliance

Danny Zhu

Director of Digital & Performance Marketing
Jaguar Land Rover

Danny is a senior marketing leader with over 15 years of experience driving growth and digital transformation for global luxury and consumer brands. He is an expert at the intersection of data-driven media strategy, user experience, and performance marketing, with a proven track record of translating complex digital signals into measurable business outcomes.

Danny currently serves as Director of Digital and Performance Marketing at Jaguar Land Rover, leading a marketing function that supports the company’s luxury brand portfolio.

Prior to his tenure at Jaguar Land Rover, Danny was the Director of Growth Marketing at 1-800 Flowers, where he led performance-based initiatives to scale customer acquisition. His experience in the automotive sector also includes a key role as Digital Marketing Manager for BMW’s MINI brand. Danny began his career in the programmatic media and analytics space, holding roles at 360i, and Xaxis, where he developed a deep technical expertise in media planning and buying.