MATT

Data Sharing for Attribution in the age of MTA, GDPR, and Walled Gardens

Obtaining proper data to execute MTA can be challenging. This report will walk you through the data sharing landscape and share workarounds to help overcome challenges to reach your full potential of your MTA analytics.

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Publisher Data Sharing Grid

Interactive grid allowing you to select, compare, and contrast data sharing practices of top publishers, breaking them down channel-by-channel, providing key information at a glance.

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MTA Data Acquisition RFI Template

Members-only template designed to designed to assist marketers with evaluating and securing high-quality data for attribution efforts. It aims to help get answers to crucial questions regarding data aggregators, internal data sources, MTA providers, and DMPs.

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New Outcome-Based Marketing 2.0 research shows targeting the “movable middles” improves return on ad spend by 50%, attracts more non-buyers, and increases penetration across all brand buying groups

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Outcomes-Based Marketing 2.0 (OBM2): MATT Member Session

Nov 18, 2020

Measurement & Attribution

MATT - Marketing Attribution Think Tank

MATT is a community of marketing and analytics leaders committed to building confidence in marketing’s ability to (predictively) drive growth, in a way that CFOs trust.

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