I have worked in the mobile industry from 1998 since establishing an m-commerce platform for a leading UK reatiler. IN 2001 I worked with a mobile compnay Called Citikey that developed city guides for use on mobile devices. I then spent 5 year running Warner Bris digital division in Europe and developing several mobile marketing and commerical mobile ventures. I joined Isobar in 2006 - Isobar is one of the worlds leading digital agencies with broad expereince in mobvile marketing. We want to help dirve forward the industry to the benefit of our clients and theirconsumers. I think that I have the expereince to represent a broad range of interests and clients and would like to remain on the APAC baord in 2008.
Eleanor Coliangco )"Nono") is the Founder and CEO of Information Gateway )IG). Since its inception in 2000, IG has grown to become the market leader in the Philippines' mobile value-added services industry serving over 7 million customers monthly. IG is focused on the distribution of mobile content and has exclusive agreements with key content partners, such as, Disney Mobile, Sony Pictures Digital, Glu Mobile, Warner Bros, and major music labels. Today, one in every three mobile content downloaded in the Philippines is delivered by IG.
Leveraging on its large customer base, track record with the operators and roster of exclusive content, IG has executed several landmark mobile marketing campaigns in the Philippines, counting Nestle Food )Ice Cream, Confectionary, Cereal), Coca-Cola, Nivea, M&M's, Jesuit Communications and McDonald's, among the corporations that they have worked with.
Between January 2006 to June 2007, Nono also had the responsibility of overseeing the Southeast Asia operations of Monstermob located in Malaysia, Singapore, Indonesia, Vietnam and Bangladesh. This provided her and her team with a unique understanding and appreciation for the way the mobile industry is evolving in these various markets.
Nono believes that Southeast Asia )SEA) presents a unique long-term opportunity for the mobile sector as low internet penetration in most countries means that the mobile phone will be the primary access device of subsribers for communication and information requirements. She aims to increase the participation of industry players from SEA )particularly from emerging markets) to allow the general membership to gain a better understanding of consumers in these markets.
Furthermore, being from the "text capital of the world," she aims to bring forth key learnings and best practices from the Philippine market to help stimulate the growth of mobile marketing in the Asia Pacific region.
Information Gateway is a founding member of the MMA APAC Chapter. Prior to founding Information Gateway, Nono worked with private equity firm Olympus Capital in Hong Kong. She has a degree in Business Administration from the University of Southern California.
Geoffrey Handley, Co-Founder, Director of New Business, Asia Pacific - The Hyperfactory, Founding Board Member & APAC Executive Committee Member, MMA APAC Chapter )Shanghai, China)
Geoffrey Handley is co-founder and architect behind international, multi-award winning mobile marketers, The Hyperfactory. Geoffrey has been at the core of this world-class mobile ideas factory since its inception in 2000 and has been a driver of its successful foundation and phenomenal growth in the Asia Pacific region.
Geoffrey's position as a respected industry spokesperson in the interactive mobile marketing and development industry in Asia Pacific has made him a familiar face across the board. He is a Founding Board Member of the MMA Asia Pacific chapter, and was elected to the Executive Committee as Secretary in 2007.
As a passionate and respected evangelist of the Mobile Marketing industry, Geoffrey is an active member of the Asian Digital Marketing Association, a regular contributor to industry publications and a highly sought after speaker and panellist in the region. 2007 saw Geoffrey waving the MMA flag at over 15 high-profile events across Asia Pacific as well as providing positive commentary of MMA activity in regional and global publications.
Geoffrey has been involved in the interactive mobile industry in the Asia Pacific market for more than a decade and currently splits his time between Shanghai and Hong Kong.
My Commitment:
As a second term Board Member of the MMA representing the APAC region, my commitment is clear and focused. 2007 saw the MMA formalize its activity and commitment to the APAC region through the hard work of the Executive Committee, Board and Members. I hope to be able to continue to contribute and add to the growth of the MMA and our industry in general through continued passionate participation in all MMA activities.
2007 was a huge, yet rewarding, challenge for the MMA in APAC, make no mistake we still have a long way to go and I wish to pledge my commitment to the path ahead. I would be honoured to be able to continue to serve our industry through the MMA and actively support our organization and members as we continue to grow.
In 2008 I will continue to devote myself to furthering the MMA's goals through evangelization, education, leadership and active participation in committee initiatives in APAC.
I am the Managing Director for Puca China, a global leader in mobile marketing with offices in Dublin, London, Beijing, Shanghai and Guangzhou. I have over 15 years experience as Regional Managing Director for 4A Advertising Agency Networks where I built various digital divisions, including Tribal DDB )Greater China) and Ammirati Puris Lintas Digital )Greater China).
I have provided strategic leadership to the digital operations of global organisations such as HSBC Online Bank, Microsoft.com.hk and HP Online Store in the Greater China Region. I hold a B.Sc. from the University of Toronto and an MBA from York University in Canada.
I have been a Board Member of MMA Asia Pacific since April 2007 as I took over the position of the company's MD in China, while Puca is a founding member of MMA Worldwide, as well as a founding member of MMA Asia Pacific.
There are 2 key areas where I look forward to contributing significantly as an Asia Pacific Board member, with a keen focus on China. Firstly, I would like to see the kind of divide that separates local and multinational companies in the internet space, being eliminated as a result of a more localized approach of MMA in China. A key objective of mine is to help bring MMA, together with an international standard for mobile marketing, to marketing practitioners in China - multinationals and local Chinese companies alike. In China, since the infrastructure and policies are all tightly controlled by local players, their involvement is critical to the future success of mobile marketing, and MMA, in China.
Secondly, I see mobile as a channel that facilitates not only advertising, but also other parts of the customer experience chain, such as retail. Therefore, another key objective of mine is to seek out players in these other fields beyond advertising and spread the MMA / mobile marketing gospel to them. They include retailers, payment gateway providers, and in-store marketers for example. I believe my extensive experience, and contacts, in CRM will be a great resource to back up this specific task.
China is the largest mobile market in the world, and Puca is taking a pro-active role in facilitating its active participation in the mobile marketing space, and we would like to promote MMA as part of this participation process.
CRE8 is a mobile marketing and entertainment company established in 2005. a subsidiary of New Zealand-listed Plus SMS Holdings Limited )NZAX:PLS), with offices in Europe, North and South America and in Asia, the company has a truly global footprint. Some of the world's best known brands - from across the spectrum of the industry - are counted among CRE8's customers and partners.
Apart from its active partcipation in national level bodies ina number of countries, CRE8 is a recognized operation agency )ROA) of the ITU T, an associate member of the GSM Association and a global member of the MMA.
A native of Dublin, Ireland, John Maguire has worked in the Asia-Pacific region for most of the last 20 years, much of this on the broadcast and media side of the telcomuunications business. In this time he has lived in Australia, Hong Kong and Singapore. Since joining CRE8 on its establishment nearly three years ago, John ahs been the company's prinicipal interface to operators and regulators worldwide and currently also leads the company's Asia-Pacific business.
CRE8 was a founding member of the APAC chapter of the MMA in 2006 and John was a member of the founding board of the chapter.
In offering himself for re-election to the board of the MMA's APAC chapter, John offers to the members of the APAC chapter his continued commitment to improving both the reach and value of the MMA to its members at an organisational level, but also - at a more personal level - support to the individuals whose job it is to drive our members' businesses in the region. John brings a lot of energy and a strong bias for action to the board.
Joshua Maa is the founder and CEO of Madhouse Inc. Under his leadership, Madhouse has established itself as a recognized industry leader in the region and achieved significant growth with offices in Shanghai, Beijing, and Guangzhou. Joshua has over 15 years of managerial experience in Greater China's New Media, Entertainment, and Consumer Marketing industries.
Madhouse is China's Largest and Most Intelligent Mobile Advertising Network, providing leading-edge mobile marketing solutions to bring advertisers together with mobile publishers to unleash the power of mobile media & advertising. With an innovative strategy on mobile marketing and intelligent mobile ad serving and managing system, Madhouse has won numerous domestic and international awards and is recognized by many global brand advertisers and 4A agencies as the pioneer and leader in China mobile marketing.
Madhouse is a Founding Member and Board Director of MMA Asia Pacific )APAC) and the Chairman of the Mobile Advertising Committee APAC taking active participation by:
Length of term as MMA member: Since February 1, 2007
As the largest and mobile intelligent mobile ad network and mobile marketing enabler in China, Madhouse is dedicated to provide next-generation technology adding value to mobile media in China and to establish an ecosystem for the industry. In 2008, Madhouse could continue to develop and apply more innovative mobile ad products and drive mobile marketing to be the key essential to leverage brands' cross media campaign strategy.
Madhouse will continue to assist in expanding the influence of MMA and mobile marketing in China and work closely with other member company to further develop mobile advertising guidelines for the region.
Ericsson has been a member of the MMA for more than two years and currently holds a board seat on the EMEA and APAC )Linda Stanojevic now a candidate) Chapters. In addition to this involvement and commitment to the MMA, Ericsson has been an active supporter and speaker at MMA events and has participated in several of the committees.
Ericsson is shaping the future of Mobile and Broadband Internet communications through its continuous technology leadership. Providing innovative solutions in more than 140 countries, Ericsson is helping to create the most powerful communication companies in the world.
Ericsson IPX is a global aggregator with content Provider customers in 24 countries and has relationships with network operators worldwide. IPX is a leading supplier of payment and connectivity services and will continue to take a leading role in driving development in the Mobile Marketing Arena. Since joining the MMA - Ericsson IPX has been actively encouraging participation from various other units in Ericsson with the outcome of involvement in several committees and submissions to the MMA newsletter. Other MMA activities include Member recruitment from among our customers and aid for other MMA members when entering the Nordic markets. Ericsson is active, involved and enthusiastic about the MMA!
The Candidate:
Having worked within R&D, Marketing and Sales, Linda Stanojevic has an extensive and diverse background from the Mobile Industry. She has opened several emerging markets to Mobile Marketing services by rolling out and introducing the Ericsson IPX service in South America and the Pacific. Her experience from more mature markets as the UK and Scandinavia has enabled her to contribute to regulatory developments in those markets.
Linda has extensive experience and has developed a significant contact network both in regards to mobile network operators as well as mobile marketing companies in the 25 markets where she has been active. Being the Regional Manager for Ericsson IPX gives Linda a unique vantage point over the Mobile Marketing industry in regards to statistics, current status, trends and regulatory developments.
Main Contribution Focus:
1) Utilize industry contacts to expand the member base of MMA APAC.
2) Engage local Ericsson staff to participate in committee projects.
3) Engage operators to source relevant statistics to MMA.
4) Create a closer relationship with AIMIA, Australian interactive Media Industry Association though Ericsson's representation on the board of ACMA.
Matthias Kunze is the Director of Mobile Monetization for Yahoo! Connected Life in Asia. he is responsible for leading the monetization strategy for Connected Life's mobile products including oneSearch, display advertising and new advertising formats.
Kunze has been working in the mobile advertising industry for more than three years. He was a co-founder of Actionality, Inc., a mobile advertising company, which was acquired by Yahoo! in May 2007. he as co-founded other software companies and worked int eh publishing and television business in Europe for many years. He has been a member of BVDW / MMA in Germany in 2006 / 2007.
About Yahoo!
Founded in 1994 by Standford Ph.D. students David Filo and Jerry Yang, Yahoo! began as a hobby and ahs eveolved into a leading global brand that has changed the way people communicate with each other, conduct transactions and access, share,a nd create information. Today, led by an executive team that includes CEO and Chief Yahoo Jerry Yang, President Susan Decker, Chief Financial Officer Blake Jorgensen,a nd Co-Founder / Chief Yahoo David Filo, Yahoo! Inc. has become the world's largest global online network for integrated services with more than 500 million users worldwide. The company is headquartered in Sunnyvale, California, with a presense in more than 20 markets and regions around the globe.
Why I would like to be considered for Board of Directors position: I would like to actively participate in the MMA activities and bring in my knowledge and experience in mobile marketing. Having been an entrepreneur in this field for many years as well as having corporate background I understand the needs and concerns of large and small players in the industry.
Milind Pathak, Co-CEO, Country Manager, Buongiorno Hong Kong Ltd )India Branch Office) )New Delhi, India)
Biographical Highlight - Milind is A professional with 14 years of experience of managing sales / business development / marketing / Strategy as well as Operations activities. )Last 5 years being in Information / Electronics / Entertainment & Telecom sector). Milind has been Country manager with Buongiorno in India for last 2.5 years and has been one of the earliest members of Buongiorno Hongkong. Prior to Buongiorno, Milind was responsible for developing the Services business with Mitsui.
Company Highlight - Buongiorno )Italy, MTAX STAR: BNG) is a multinational leader indigital entertainment. After the acquistion of iTouch, Buongiono became the world's No. 1 provider of mobile entertainment, information, messaging and marketing services.
Buongiorno operates with two business lines: VAS for wireless and wires consumers )Consumer Services) - distributed through the brand BLINKO as well as through parnerships with telecom companies and media groups and digital marketing services )Marketing Services).
Buongiorno )Hong Kong) Ltd. Is a jv betweenone of the largest Japanese trading company, Mitsui & Co. Ltd. and Buongiorno S.p.A.
The company provides and distributes digital value-added services, into emerging and fast growing Asian and Russin )CIS) markets, jointly leveraging the Shareholder's expertise and specifically Mitsui's regional expertise and alliance network and Buongiorno's global mobile market, technical and operation expertise.
B! participation within MMA: Alvise Zanardi )B! MS CEO) is a MMA board member for EMEA CHAPTER since April 2007. He was a speaker at MMA Mobile Marketing forum in October 2007.
B! is a MMA member since 2005.
Expected contribution: B! as a mobile leading payer can strongly contribute to MMA thanks to global expertise.
Milind has been deeply involved in the evolution of Buongiorno activities in Consumer and marketing services in India and APAC over last approx 3 years and we find him the most suitable to represent us at MMA.
Rajiv Hiranandani is the Co-Founder & Country Head for Mobile2Win )M2W). Rajiv has spent most of his professional life )16 years) in the Wireless and Internet space. He co-founded M2W in May 2003 and built it from a pure play Mobile marketing company to one of the leading Mobile platform and technology companies in Asia.
After completing his MBA in Marketing in Connecticut USA, Rajiv started with TCI - the largest TV Cable network in the US where he was responsible for media sales. Post this he returned to India and has been involved in various roles within the new Media space. At a leading newspaper group he was heading Sales and Marketing for the Group's Internet initiative. This involved setting up and launching the groups' web portal and offering the real estate and inventory to advertisers.
In 2000 he moved onto Yahoo and was also responsible for launching the Yahoo Internet media business in India. Rajiv set up the marketing and ad sales team for Yahoo India. Yahoo India went on to become one of the most preferred advertising options for online advertisers in India. In 2003, he realised the tremendous opportunity for Mobile VAS in India and moved on from Yahoo to launch Mobile2Win with his co-founder.
Mobile2win is India's leading mobile marketing and media platform company, working closely with advertisers, brands and media companies. It is at the forefront of the Mobile marketing ecosystem in India providing its platform and working closely with brands and advertising agencies to evangelise the Mobile platform as an effective advertising medium. It provides its wireless platform to most of the major media companies in India including the Turner Group, SONY TV, Discovery, Hindustan Times and is also the Mobile platform partner of Fremantle for the popular reality show - Indian Idols. M2W also partners with Telecom Operators to distribute, package and create mobile content like games, videos, imagery, ringtones, user-generated services, TV voting, contests.
Since M2W's membership in June 2007 Rajiv has attended several MMA events as an attendee as well as a Speaker. These include :
1. MMA Mobile Marketing Forum which was held at New York Marriott Marquis on June 6 & 7, 2007.
2. Rajiv was a Speaker at 12th Annual Mobility World Congress & Exhibition 2007 held in Hong Kong Convention & Exhibition Centre from 03 to 06 December 2007
He has also contributed Mobile marketing case studies to 2 issues of the MMA newsletter
Rajiv is passionate about the digital space and has been constantly evangelising the digital space to brands and media alike over the past 12 years. Initially in the Internet space and since the past 5 years in the mobile space. He has played a leadership role in India in getting brands, advertisers and media companies alike to embrace the mobile medium as a marketing opportunity. Recognising the need for evangelising the Mobile marketing medium, he has been speaking regularly at Mobile marketing events in India and has also hosted several Mobile marketing workshops for leading advertising agencies in the country.
All the above are critical in a country like India where 300 million consumers own the Mobile phone and marketeers and advertisers are desperately looking at new avenues of marketing/ advertising to break through the clutter to get to their target audience. Rajiv's initiatives will help more clients and agencies adopt the Mobile phone as a marketing medium thereby fuelling the entire Mobile VAS and advertising ecosystem in the country.
Given the above and given India's sheer economic growth over the past few years and its Mobile owning population, having a representative from India being present on the board would only serve to further the growth of the MMA globally. Furthermore, given Rajiv's extensive experience in the digital space, his work with leading agencies and brands in the country and knowledge of the " evangelising" process for a new medium, the contributions he could make in formulation of guidelines and pushing MMA's objectives in India would be immense.
It is important to get more companies to partner with the MMA and a key role that Rajiv would take on as a director on the board would be to further the interests of the MMA in India and rest of Asia. This could include inducing new companies to become a part of the MMA as well as host and organize MMA Forums. Share best practices of the MMA with brands and agencies as well as push for the common adoption of Mobile marketing guidelines in India and Asia.
Overall, a position that Rajiv would take on passionately if elected as a director to the board.
Rohit Dadwal is the Director of Platform, Mobile and One Care )PMO) for Online services Group, Microsoft, Asia Pacific. In his present role he is driving Windows live services - online sales, mobility and platform evangelism. He is responsible to drive innovation in the digital and wireless space, embracing new business models and technologies and working to effectively communicate and expand routes for the emerging markets. He has been associated with Microsoft since Jan 2001.
With his expertise in the internet and the mobile business he which he has gained over a period of 10 years he is currently focused on next wave of products for convergence of internet, media and mobile business.
Rohit has traveled widely across Asia on business, attending and speaking at conferences. His knowledge of the internet, media and wireless space makes him a frequent speaker at conferences and is regularly called upon by the media for comments on the industry events.
Rohit is a founding member and a director of MMA APAC.
My Proposed contribution to MMA
OgilvyOne has recently earned consecutive One-to-One Agency of the Year acolades. In Hong Kong, we recently were named agency of the year for Digital and Direct from Marketing Magazine. We are Asia's largest and most awarded digital and direct agency. In our service to the MMA, we will continue to seek new and innovative ways to engage clients and cousmers around the region with the unique features and opportunites avaiable on mobile platforms.
Sean Rach - since joining Ogilvy in 2000 to initially lead the company's interactive business, Sean has led teams for clients such as American Express, The Venetian Macao, Nokia Mobile Phones, and SmarTone-Vodafone. OgilvyOne is Hong Kong largest and most awarded direct, interactive, and customer management marketing agency.
Prior to joining Ogilvy, Sean held several marketing positions with Sprint Communications Company in the United States. Sean started his marketing career at Hallmark Cards, Inc. where he gained experience in retail sales and category management before becoming responsible for all online media, partnerships and public relations for Hallmark.com. A former naval officer, Sean served aboard two ships during his five years of service.
Sean is active in the Hong Kong marketing community serving as Chairman of the Hong Kong 4As Interactive and Direct Committee which organizes the annual HK4As Interactive and Direct Award Show. A noted industry speaker, he has been a guest lecturer at Hong Kong University and City University.
Born and raised in Fort Worth, Texas, Sean earned a MBA in International Management from the Thunderbird School of International Management and Bachelor of Science from the U.S. Naval Academy.
Sean is eager to promote the mobile marketing space and has worked in partership with companies such as Yahoo!, myClick, and Hyperfactory to develop solutions for clients. He remains keen to help foster this medium as we are now able to reach its fuller potential.