Currently serving as the Chief Marketing Officer at Masterise Group—a holistic real estate ecosystem—Denise Thi leads brand strategy and marketing operations across a large-scale portfolio that spans residential, infrastructure, industrial, and commercial real estate solutions. Within Masterise Homes, a key member of the Group, she has played a pivotal role in shaping the brand’s distinct identity in the luxury real estate segment. This includes elevating the positioning of flagship projects in collaboration with global icons such as Marriott, JW Marriott, The Ritz-Carlton, and Elie Saab, while also curating Masterise Homes’ own branded collections across various market segments.

Prior to this role, Denise served as Global CMO at VinFast, where she demonstrated a strong commitment to excellence and an inclusive leadership approach. Guiding diverse teams across various markets and development stages, she played a critical role in establishing the company’s global marketing infrastructure. Working directly with the Chairman, Denise cultivated empathy, trust, and collaboration between headquarters and local teams—ensuring seamless alignment and execution of global-to-local strategies grounded in market insights.

Driven by a pioneering spirit and a steadfast dedication to innovation, Denise Thi stands out as a leading figure in Asia’s advertising and marketing landscape as the first Vietnamese profestional in APAC 40 Women to Watch in Advertising bby Campaign Asia. Her hallmark is a rare blend of high-level professional acumen and entrepreneurial passion, paired with a sharp business mindset.