LONDON, UK – 25th May 2012: InMobi, the largest independent mobile advertising network, today announced a partnership with MediaCom, one of the world’s leading media agencies, whereby MediaCom will deploy InMobi’s rich media ad creation platform Sprout, throughout Europe, the Middle East and Africa.
 

BuzzCity, has today issued its latest quarterly report on the current trends dominating the mobile advertising industry.  Key highlights include the impact of the global growth and adoption of smartphones on mobile marketing, as well as identifying those countries where mobile adoption is on an upward curve, such as United Kingdom, South Africa and Nigeria – the latter being a new addition to BuzzCity’s Billion Club*.  In addition certain countries are experiencing triple-digit growth including Kenya, Pakistan and Argentina. 

Source: MobiAd News:

Buzz City Teams Up With Academics To Prevent Click Fraud

Mobile advertising company BuzzCity has announced it is teaming up with academics from the National University of Singapore (NUS) in an attempt to further safeguard ad quality online.

The campaign tackles use of the dominant advertising model Cost Per Click (CPC), ensuring users can’t generate fraudulent clicks - either manually, or through the use of specially designed ‘bots’.

In just over a year, On Device Research has delivered one million surveys across 53 countries. To mark the milestone, we've analysed our data and put together a mobile research bible, with eight best practice principles as a guide for creating a successful mobile survey.

To highlight some of the findings:

Short and sweet: Shorter surveys yield the highest response. After 15 questions, the percentage of people who drop off per question doubles.

Africa’s leading mobile app provider wows US mentors with quick global traction

Snapplify, the year-old mobile application provider from Cape Town, has taken first place in the fourth annual Cape Town Entrepreneur Competition (CTEC), staged at the recent LaunchCapeTown event in the Mother City.

In a snap
Snapplify provides instant ‘applification’ of publishers’ back and forward catalogues – otherwise known as content digitisation for the iPad and Android tablet platforms – at no upfront cost and with no prior knowledge of digital platforms.

Snapplify, already the leading tablet app producer in Africa, is continuing its shock-and-awe ‘applification’ of the world’s content industries with another international showing, this time at the London Book Fair on 16 to 18 April.

The company, which launched officially at the Frankfurt Book Fair in October 2011, has a bustling London schedule that includes the launch of its Android platform. Its iPad version already succeeded in bagging publisher’s iMaverick, Random House Struik, New Holland Publishing and Fiell Publishing.

 Street Savings Integrates with VeriFone PAYware Connect & PAYMEDIA

April 17, 2012 (Orange, CA) – Street Savings, a leading provider of mobile marketing and
engagement solutions, announced today that it has integrated its Mobile Coupons and Rewards products with VeriFone’s PAYware Connect intelligent gateway services. The integration enables small and medium sized businesses to build better customer relationships, which can now begin at the point of sale and continue to on-the-go customers anywhere.

In response to the recent change in Apple’s tracking approval requirements, Germany-based Sponsormob has adapted its system to track apps through the use of an encrypted hash of the device’s MAC (Media Access Control) address. This tracking method replaces that of tracking the device’s UDID, its “Unique Device Identifier” or serial number.