Member Press Release

Majority of Tablet Users Watch Video on their Device, 1 in Every 4 Viewers Pay to Watch

comScore Previews Findings from TabLens™, its Forthcoming Syndicated Tablet Measurement Service

FOR IMMEDIATE RELEASE - Vancouver, British Columbia, Canada, May 1, 2012

LONDON, UK – 25th May 2012: InMobi, the largest independent mobile advertising network, today announced a partnership with MediaCom, one of the world’s leading media agencies, whereby MediaCom will deploy InMobi’s rich media ad creation platform Sprout, throughout Europe, the Middle East and Africa.
 

BuzzCity, has today issued its latest quarterly report on the current trends dominating the mobile advertising industry.  Key highlights include the impact of the global growth and adoption of smartphones on mobile marketing, as well as identifying those countries where mobile adoption is on an upward curve, such as United Kingdom, South Africa and Nigeria – the latter being a new addition to BuzzCity’s Billion Club*.  In addition certain countries are experiencing triple-digit growth including Kenya, Pakistan and Argentina. 

Source: MobiAd News:

Buzz City Teams Up With Academics To Prevent Click Fraud

Mobile advertising company BuzzCity has announced it is teaming up with academics from the National University of Singapore (NUS) in an attempt to further safeguard ad quality online.

The campaign tackles use of the dominant advertising model Cost Per Click (CPC), ensuring users can’t generate fraudulent clicks - either manually, or through the use of specially designed ‘bots’.

In just over a year, On Device Research has delivered one million surveys across 53 countries. To mark the milestone, we've analysed our data and put together a mobile research bible, with eight best practice principles as a guide for creating a successful mobile survey.

To highlight some of the findings:

Short and sweet: Shorter surveys yield the highest response. After 15 questions, the percentage of people who drop off per question doubles.