Member Press Release | Page 32 | MMA Global

Member Press Release

Yodelmobile Launches App Discovery Campaign for Kobo

Integrated app discovery campaign enables tailored advertising

London, 9 July 2012 – Mobile marketing agency Yodelmobile has announced the launch of a new app discovery campaign for Kobo, one of the largest e-reader businesses on the market. The app discovery campaign features banners and HTML5 advertising to drive smartphone, tablet and web users to download the Kobo app.

Content Tags (Deprecated): 
Member Mention: 
Asia Pacific, 25th June 2012 – Mobext, the mobile marketing agency brand of Havas Digital, announces the launch of a proprietary, next generation global mobile messaging platform.  The platform allows companies to launch sophisticated, multi-country mobile messaging campaigns.  
 
Member Mention: 

Montreal, June 20, 2012 — Mobile phones have become a major influence in the way consumers make their purchases, whether that means checking
availability of products, comparing prices, reading reviews or getting advice, according to Mobindex, an ongoing quarterly study of mobile phone usage.

Mobindex’s most recent survey looked into mobile phone usage in the Canadian renovation and retail industry.

Content Tags (Deprecated): 
Member Mention: 

Majority of Tablet Users Watch Video on their Device, 1 in Every 4 Viewers Pay to Watch

comScore Previews Findings from TabLens™, its Forthcoming Syndicated Tablet Measurement Service

 

Content Tags (Deprecated): 
Member Mention: 
Cape-based mobile application provider Snapplify was selected by Nokia to demonstrate leading innovation at the Open Innovation Africa Summit in Kenya which took place on 28 May.
 

FOR IMMEDIATE RELEASE - Vancouver, British Columbia, Canada, May 1, 2012

Tagga is pleased to announce the appointment of veteran software executive, Mr. Jean- Guy Faubert as Tagga’s Chief Executive Officer. Amielle Lake, Founder and original CEO will move into the role of Chief Marketing Officer.