With 13+ years of leadership across India and Southeast Asia, I specialize in steering digital transformation, omnichannel strategy, and performance-led growth for leading brands. As Vice President, Digital & Integrated Media at DM Pratama Group, I oversee large-scale marketing operations and drive measurable business impact across Automotive, Pharma, Tech, BFSI, FMCG, and Emerging Categories.
I have led transformative engagements for brands such as Nissan, Daihatsu, Cisco, and Royal Enfield, delivering significant lifts in ROI, customer acquisition efficiency, and full-funnel performance. My approach integrates data intelligence, advanced measurement, and platform innovation to build future-ready marketing ecosystems that accelerate brand growth and operational efficiency.
A core leadership strength is my ability to architect and scale e-commerce and quick-commerce performance engines. I build strategies that align offer design, creative frameworks, precision targeting, and platform selection across Shopee, Tokopedia, TikTok Shop, GrabMart, and GoMart—maximizing ROAS through solutions like CPAS, Performance Max, LSA/VSA/PSA, and automated optimization models.
Across my career, I have built and mentored high-performing teams, strengthened agency capability, and championed innovation that enhances media value and drives competitive advantage. I am deeply involved in advancing industry talent and serve as a guest faculty member at the University of Petroleum & Energy Studies.
I am passionate about shaping the next phase of AI-enabled, insight-powered marketing and open to collaborations that push the boundaries of digital growth and transformation in Southeast Asia.
