Agenda

NEXT! in Marketing: Shaping the Future with Innovation & Impact

The marketing landscape is evolving at a rapid pace, driven by AI, data, and ever-changing consumer expectations. MMA doesn’t just follow these changes – it actively helps shape them. Next in Marketing means staying one step ahead, embracing cutting-edge technologies, and redefining strategies that deliver real business impact.

From AI-powered personalization to the future of media, from innovative measurement techniques to responsible marketing – MMA brings together industry leaders to explore what’s next and to help brands thrive in this new era of marketing.