MMA and BCG have partnered in an exclusive CMO survey that explores how AI is influencing key aspects of the marketing operating model. AI is reshaping marketing — specifically the future of how we work across the full operating model internally and externally. This research will offer actionable insights into building a more agile, AI-ready marketing organization.
AI answers are the new front door to brand discovery. Most marketers sense that community conversation shapes what AI surfaces, but no one had measured how much. Across 212 brands over 27 months, MMA quantified it, and how to move it. Join us for what the numbers reveal about the role of community depth and how to influence it.
If your company is an MMA member and you need log-in information, please email [email protected].
What if you're trying to acquire the wrong customers?
Most acquisition models are built to answer one question: who's likely to buy? But the smartest companies are asking something harder: who's likely to become a high-value, long-tenured customer? A new approach scores every lead before they ever convert, reordering acquisition spend around long-term value instead of short-term conversion rates.
