Consumer Engagement | Page 10 | MMA / Marketing + Media Alliance

Consumer Engagement

With each technological advancement in the last few years, we’ve become more connected with one another and the world around us – and the physical world is starting to communicate back with us. At the dawn of this new era defined by the Internet of Things (IoT), we find ourselves connecting with the physical objects that surround us in our everyday lives, from our clothing to our beverages to our cars.

Released: 
May, 2017
File Size: 
3.84 MB
Education Section: 

The mission of the MMA Mobile Native Advertising Committee is to promote the definition of mobile native ads, educate marketers and publishers about native advertising benefits and best practices, and grow the global market for this emerging and increasingly effective digital display format.

Released: 
April, 2015
Education Section: 

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