Zou Lei, having rich experience in market research and business development, has kept cooperation with major companies in the Internet industry. Zou began her career of studying online marketing in 2001. She commercialized online advertising measurement service and provided services for publishers and advertising agencies. At the end of 2002, she joined iResearch Consulting Group. With deep understanding and rich experience in all types of services of the Internet industry, she has participated in many typical case executions of different sectors such as online game, online marketing, e-commerce, and publisher measurement. During a decade, she provided professional services for many well-known companies in the Internet industry.