I help organizations make better, faster decisions by blending agile research with strategic clarity.

With more than three decades in the insights profession, I bring evidence-led judgement, commercial pragmatism and a sharp feel for what truly moves markets. My perspective is global - shaped by work across Europe and the US, and deepened by fifteen years embedded in Asia - so I recognise both the universals of effective marketing and the nuances of culture, channel and pace.

Rather than a single-track specialism, my client work spans the full growth agenda: brand building and creative effectiveness, concept and portfolio innovation, and end-to-end customer experience - practical levers that help organisations position, launch and scale with confidence.