Meera Iyer is the Chief Marketing Officer at Medlife.com, India’s largest online healthcare technology solution, where she leads the mandate for customer businesses. Meera dived into the world of marketing in 2004. She began her career as an Area Sales and Customer manager at Hindustan Unilever Limited where she managed the Foods and Beverages business for Karnataka. Later, she became one of the founding members of Unilever’s Centre of Excellence team that led sales force automation & analytics projects for HUL. Post that she had a successful stint heading Consumer Insights for HUL’s largest category – Home Care. Before leaving Unilever in the year 2013, she was working as the Regional Brand Manager for Dove & Pears. She joined bigbasket as the Head of Marketing in 2015 where she spent close to 3 years helping the company align their marketing strategies and build their national market presence. She also worked briefly with Melorra as the Head of Marketing and helped the brand push the envelope to new vistas of innovation and success.

Meera’s expertise spans across traditional marketing channels like ATL, BTL, PR as well as new age Digital Marketing. Her seasoned experience pertaining to the internet marketing channel combined with her core expertise in brand building has been instrumental to her success. Meera’s ability to draw sharp insights, create marketing mixes, foresee problems, and devise strategies is what makes her stand out. For her work, Meera has won several accolades over the years. She featured on Impact Magazine’s India’s top 50 most influential women feature in 2018 in the “Women to watch out for” section. She has also been featured on Plural Sight among India’s Top 100 Digital Marketing professionals and CX 100 list where she was recognised as one of India’s Top 100 CX practitioners.

Meera has an MBA degree in sales and marketing from Jamnalal Bajaj Institute of Management Studies, Mumbai; and completed a BSc (vocational) in chemistry and biotechnology from the University of Mumbai.