Mai Han is an experienced insights and strategy professional with over 15 years working across both client-side and research consultancy. With international experience in Vietnam and New Zealand, Han brings a strong ability to translate data into actionable strategies that drive business growth.
Han has led projects across diverse industries including FMCG, education, finance, healthcare, and food delivery, covering a wide range of research disciplines such as brand health tracking, communication testing, campaign evaluation, market entry, and consumer journey mapping.
Over the past 15 years, Han has seen how shifting consumer behavior and new technologies have transformed marketing and market research. She has worked through this evolution by helping brands adapt their strategies, ensuring insights remain relevant and actionable in a rapidly changing landscape.
