Mahuya Chaturvedi, has been a marketing professional , a e-commerce business leader and now heads a company P&L
In her career now spanning 25 years , she has worked across disciplines choosing a different skill to hone , a new category to build, , learning new tools and principles that helped develop her as a business leader
Very early in her career using her strong analytical insights she created media ROI models as GM Lodestar Universal , which won her various awards and helped her organizaton win businesses and drive client media spend ROI
She was awarded emerging young media leader way back in 2005 by Economic Times
She joined a large commodity business in a conglomerate like Aditya Birla and had the task of transforming them into brands , which successfully have now added to the bottom line of the company
She has worked as COO Leo Burnett Orchard and Managing Partner FCB consulting and in both stints , lead strategy and creative output for many clients including Jeep, Savlon , Dream 11, Amazon, strengthening agency -client partnerships
With the advent of e-commerce , she could now deploy creative marketing and consumer insights to improve digital marketing ROI and grow businesses . In her current role in Baggit SBU Head, she has grow the online business more than 300% in the last 2 years, steadied offline, growing the business upward of 50% yoy
Mahuya is a humanitarian at the core and she lives for the day when she can drive social businesses that help the ones who need the most
