Linh Tran P. is Marketing Manager at Versuni (Philips Domestic Appliance), where she manages the kitchen appliances portfolio covering the majority of company sales contribution across 10+ sub-categories. She leads strategic planning, digital transformation initiatives, and cross-functional collaboration with global teams while managing multi-million-dollar portfolio performance. Linh brings over 7 years of marketing experience in FMCG and consumer durables, with expertise in brand building, portfolio management, and integrated marketing communications across Vietnam market.

Prior to Philips, Linh spent 4 years at Ajinomoto in Vietnam, where she advanced through multiple positions, building “Aji-mayo” into company’s market-leading mayonnaise brand and strategic growth pillar. Her work included developing the “made-from-fresh-egg” positioning that became a market standard, executing breakthrough emotional competitor acquisition. She managed new product development and executed integrated campaigns across traditional and digital channels.

At Philips, Linh has successfully managed category transformation, including turning underperforming segments into growth drivers through strategic repositioning and creative partnership initiatives. Her breakthrough work includes the Top Chef reality show collaboration and “Anyone can cook” social campaign spin-off that transformed Air Fryer from negative growth to over 50% growth, reaching millions of consumers through integrated digital and traditional channels. She has extensive experience in e-commerce strategy, consumer journey optimization, and cross-functional team management spanning sales and trade marketing departments.

Linh’s portfolio experience covers different market positions from dominant brands to challenger categories in Vietnam’s competitive FMCG environment. She offers practical insights into Vietnamese consumer behavior, digital marketing effectiveness, and integrated campaign development that drives both awareness and commercial results across multiple touchpoints.