Iris Wang | MMA Global

Iris Wang

Iris Wang
Marketing Director, China
Diageo China Limited

Iris Wang is currently the Marketing Director for Diageo China, leading Johnnie Walker, the Singleton, Talisker, and Don Julio spirits brands. While working to localized brand communication, she is committed to building a brand digital model to fully leverage China's unique social media platforms to create a youthful brand image, capture the interests and consumption scenarios of young people, further deepen category penetration, and increase market share for strategic brands.

Prior to joining Diageo, Iris Wang was the CMO of Johnson & Johnson Consumer China, leading two skincare brands Dabao and Neutrogena to achieve sustained market share growth by seizing new product opportunities and building a young and social media-focused matrix; in the personal care category, she created localized new products that are really tailored to the needs of Chinese consumers for Listerine and Avène, achieving category breakthroughs and helping brands maintain leading market shares in the fiercely competitive market.