A seasoned strategist with 15+ years of experience, Alejandra has helped redefine the brands and business of blue-chip client clients — blending data, cultural fluency, and creativity to build platforms that deliver both commercial impact and cultural relevance. Her experience spans a wide range of categories and iconic brands, including Procter & Gamble, Kraft Heinz, Blue Cross Blue Shield, SC Johnson, MillerCoors, Disney amongst others. At One Horizon, she’s played a pivotal role in deepening relationships with legacy clients like GoGo squeeZ — helping to reposition the brand for growth audiences — while also expanding the agency’s global footprint by bringing in new Global brands. She is also a recognized keynote speaker on customer centricity, cultural impact, and brand building, and her work has been honored by industry-leading awards including the Effies, Jay Chiat, ANAs, Muse, and others.