Overview | MMA / Marketing + Media Alliance

Business Impact Index

Attracting thousands of submissions annually from around the globe, the Business Impact Index recognizes the best-of-the-best. Our proprietary methodology developed in collaboration with WARC, the global authority on advertising and media effectiveness, compiles the rankings using finalist and winner data from the awards programs across the globe. Search by region or company type.

The MMA SMARTIES Business Impact Index is the first and only global modern marketing index that identifies, ranks and awards top agencies, advertisers (brand owner), brands and solution providers driving significant business impact.

In partnership with:

Warc

Top Brands - India 2023

Rank Brand Industry Region Points
1 Cadbury Food India 165.6
2 Dove Toiletries & Cosmetics India 111.0
3 Google Technology & Electronics India 99.9
4 Vim Household & Domestic India 65.6
5 Upstox Financial Services India 59.9
6 Oreo Food India 58.9
7 Shikhar Media & Publishing India 51.0
8 Google Search Technology & Electronics India 49.3
9 Bharti Airtel Telecoms & Utilities India 44.8
10 Swiggy Retail India 42.1
11 Doritos Food India 40.4
11 Lay's Food India 40.4
11 Nivea Toiletries & Cosmetics India 40.4
14 Samsung Galaxy Technology & Electronics India 38.5
15 Asian Paints Household & Domestic India 36.3
15 Peek Freans Food India 36.3
17 Centrum Food India 32.3
17 Luminous Power Technologies Technology & Electronics India 32.3
19 Volvo Automotive India 28.7
20 OnePlus Technology & Electronics India 24.7
21 Alpenliebe Juzt Jelly Food India 24.2
21 BisCafe Food India 24.2
21 Gillette Toiletries & Cosmetics India 24.2
21 KukuFM Media & Publishing India 24.2
21 McDonald's Retail India 24.2
21 Nutrichoice Food India 24.2
21 UltraTech Cement Business & Industrial India 24.2
21 Whisper Toiletries & Cosmetics India 24.2
21 Zomato Retail India 24.2
30 Philips Technology & Electronics India 20.2
31 B Natural Soft Drinks India 16.1
31 Bridgestone Business & Industrial India 16.1
31 Chupa Chups Food India 16.1
31 Coca-Cola Soft Drinks India 16.1
31 Godrej Consumer Products Limited Household & Domestic India 16.1
31 HP Inc. Technology & Electronics India 16.1
31 Hyundai Automotive India 16.1
31 JioSaavn Media & Publishing India 16.1
31 L'Oréal Toiletries & Cosmetics India 16.1
31 Nerolac Business & Industrial India 16.1
31 Sensodyne Toiletries & Cosmetics India 16.1
31 Snuggy Diapers Toiletries & Cosmetics India 16.1
31 Sprite Soft Drinks India 16.1
31 Vodafone Idea Limited Telecoms & Utilities India 16.1
45 Amazon Retail India 13.1
45 Domino's Pizza Retail India 13.1
47 Max Life Insurance Financial Services India 12.1
47 Microsoft Technology & Electronics India 12.1
49 TVS Motor Company Automotive India 9.0
50 Airtel Xstream Media & Publishing India 8.9
50 Skipper Limited Business & Industrial India 8.9
52 Levi's Clothing & Accessories India 8.5
53 Bournvita Soft Drinks India 8.1
53 Dolby Technology & Electronics India 8.1
53 Ensure Food India 8.1
53 Garnier Toiletries & Cosmetics India 8.1
53 Hershey's Food India 8.1
53 JioCinema Media & Publishing India 8.1
53 Jolly Rancher Food India 8.1
53 Lakmé Toiletries & Cosmetics India 8.1
53 Maggi Food India 8.1
53 Ryze Food India 8.1
53 Spotify Media & Publishing India 8.1
53 Thums Up Soft Drinks India 8.1
53 Urban Company Media & Publishing India 8.1
53 Zepto Retail India 8.1
67 Kwality Wall's Food India 4.5
67 Sony Pictures Networks Media & Publishing India 4.5
69 Aashirvaad Food India 4.0
69 Aditya Birla Group Business & Industrial India 4.0
69 Amazon Fresh Retail India 4.0
69 Amazon Prime Video Media & Publishing India 4.0
69 American Tourister Clothing & Accessories India 4.0
69 Angel One Financial Services India 4.0
69 Bayer Pharma & Healthcare India 4.0
69 Bill & Melinda Gates Foundation Non-profit, public sector & education India 4.0
69 Blinkit Retail India 4.0
69 boAt Technology & Electronics India 4.0
69 Cetaphil Toiletries & Cosmetics India 4.0
69 Colgate Toiletries & Cosmetics India 4.0
69 Dell Technology & Electronics India 4.0
69 First Games by PayTm Media & Publishing India 4.0
69 Gerber Food India 4.0
69 Godrej Appliances Household & Domestic India 4.0
69 ICICI Prudential Mutual Fund Financial Services India 4.0
69 JSW MG Motor India Automotive India 4.0
69 KamaSutra Toiletries & Cosmetics India 4.0
69 Kaya Toiletries & Cosmetics India 4.0
69 KitKat Food India 4.0
69 Livon Toiletries & Cosmetics India 4.0
69 Manipal Hospitals Pharma & Healthcare India 4.0
69 Mother Dairy Soft Drinks India 4.0
69 National Payments Corporation Of India Financial Services India 4.0
69 Noise Technology & Electronics India 4.0
69 Sunfeast Mom's Magic Food India 4.0
69 YouTube Media & Publishing India 4.0