Attracting thousands of submissions annually from around the globe, the Business Impact Index recognizes the best-of-the-best. Our proprietary methodology developed in collaboration with WARC, the global authority on advertising and media effectiveness, compiles the rankings using finalist and winner data from the awards programs across the globe. Search by region or company type.
The MMA SMARTIES Business Impact Index is the first and only global modern marketing index that identifies, ranks and awards top agencies, advertisers, brands and solution providers driving significant business impact.
| Rank | Brand | Industry | Region | Points |
|---|---|---|---|---|
| 1 | Coca-Cola | Soft Drinks | APAC | 159.7 |
| 2 | Technology & Electronics | APAC | 130.8 | |
| 3 | Biti's Hunter | Retail | APAC | 122.2 |
| 4 | McDonald's | Retail | APAC | 118.2 |
| 5 | Pepsi | Soft Drinks | APAC | 109.9 |
| 6 | Lifebuoy | Toiletries & Cosmetics | APAC | 108.0 |
| 7 | ZaloPay | Financial Services | APAC | 106.8 |
| 8 | Clear | Toiletries & Cosmetics | APAC | 100.9 |
| 9 | Nescafé | Soft Drinks | APAC | 100.4 |
| 10 | Nike | Clothing & Accessories | APAC | 100.0 |
| 11 | Wyeth Nutrition | Food | APAC | 98.0 |
| 12 | ViettelPay | Financial Services | APAC | 94.9 |
| 13 | Spotify | Media & Publishing | APAC | 83.3 |
| 14 | Rexona | Toiletries & Cosmetics | APAC | 81.9 |
| 15 | Aditya Birla Capital | Financial Services | APAC | 80.6 |
| 15 | Kia | Automotive | APAC | 80.6 |
| 17 | Center Fresh | Food | APAC | 77.7 |
| 18 | Berocca | Pharma & Healthcare | APAC | 70.3 |
| 19 | X-Men | Toiletries & Cosmetics | APAC | 67.8 |
| 20 | DTAC | Telecoms & Utilities | APAC | 65.7 |
| 21 | Cadbury | Food | APAC | 64.8 |
| 22 | Nivea | Toiletries & Cosmetics | APAC | 59.0 |
| 23 | Bear Brand | Soft Drinks | APAC | 57.8 |
| 24 | UnionBank | Financial Services | APAC | 57.5 |
| 25 | Pond's | Toiletries & Cosmetics | APAC | 55.6 |
| 26 | DiDi | Travel, Transport & Tourism | APAC | 52.5 |
| 27 | Mumbai Police / Punjab Police | Non-profit, public sector & education | APAC | 50.5 |
| 28 | Johnnie Walker | Alcoholic Drinks | APAC | 50.0 |
| 29 | Wall's | Food | APAC | 49.7 |
| 30 | Asian Paints | Household & Domestic | APAC | 48.4 |
| 31 | Sephora | Toiletries & Cosmetics | APAC | 46.3 |
| 32 | Vsmart | Technology & Electronics | APAC | 45.1 |
| 33 | BRI | Financial Services | APAC | 44.3 |
| 34 | Tiki | Retail | APAC | 44.1 |
| 35 | Intel | Technology & Electronics | APAC | 42.4 |
| 36 | Frisian Flag | Soft Drinks | APAC | 41.7 |
| 36 | IM3 Ooredoo | Telecoms & Utilities | APAC | 41.7 |
| 38 | Castrol | Automotive | APAC | 41.6 |
| 39 | Netflix | Media & Publishing | APAC | 40.3 |
| 39 | RummyCircle | Media & Publishing | APAC | 40.3 |
| 39 | Zivame | Clothing & Accessories | APAC | 40.3 |
| 42 | BKPM | Non-profit, public sector & education | APAC | 40.2 |
| 42 | Dancow Nutritods | Soft Drinks | APAC | 40.2 |
| 42 | Head & Shoulders | Toiletries & Cosmetics | APAC | 40.2 |
| 45 | GrabFood | Retail | APAC | 40.1 |
| 45 | Highlands Coffee | Retail | APAC | 40.1 |
| 45 | Strongbow | Alcoholic Drinks | APAC | 40.1 |
| 48 | Softlogic Life Insurance | Financial Services | APAC | 39.4 |
| 49 | Tiger | Alcoholic Drinks | APAC | 36.1 |
| 50 | Google Assistant | Technology & Electronics | APAC | 32.2 |
| 50 | HDFC Bank | Financial Services | APAC | 32.2 |
| 50 | Kororo | Food | APAC | 32.2 |
| 53 | Google Shopping | Technology & Electronics | APAC | 30.8 |
| 54 | Blueair | Technology & Electronics | APAC | 30.0 |
| 54 | L'Oréal | Toiletries & Cosmetics | APAC | 30.0 |
| 56 | Promina | Food | APAC | 28.5 |
| 57 | Active Wheel | Household & Domestic | APAC | 28.2 |
| 57 | Marks & Spencer | Retail | APAC | 28.2 |
| 57 | MySchoolReviews.com | Media & Publishing | APAC | 28.2 |
| 60 | Mirinda | Soft Drinks | APAC | 28.1 |
| 61 | Dove | Toiletries & Cosmetics | APAC | 27.5 |
| 62 | Dettol | Household & Domestic | APAC | 26.3 |
| 62 | Mastercard | Financial Services | APAC | 26.3 |
| 62 | Volkswagen | Automotive | APAC | 26.3 |
| 62 | Warrior Energy Drink | Soft Drinks | APAC | 26.3 |
| 66 | Chupa Chups | Food | APAC | 26.1 |
| 67 | Axis Bank | Financial Services | APAC | 24.2 |
| 67 | Bridgestone | Automotive | APAC | 24.2 |
| 67 | Estée Lauder | Toiletries & Cosmetics | APAC | 24.2 |
| 67 | Sunfeast Dark Fantasy | Food | APAC | 24.2 |
| 71 | Indomie | Food | APAC | 24.1 |
| 71 | KitKat | Food | APAC | 24.1 |
| 73 | Generali | Financial Services | APAC | 24.0 |
| 73 | VinFast | Automotive | APAC | 24.0 |
| 73 | Zalo | Media & Publishing | APAC | 24.0 |
| 76 | Dancow | Soft Drinks | APAC | 20.8 |
| 77 | Kotak Mahindra Bank | Financial Services | APAC | 20.2 |
| 78 | SuperNAN | Food | APAC | 20.0 |
| 79 | Yale | Business & Industrial | APAC | 17.5 |
| 80 | Anlene | Food | APAC | 16.1 |
| 80 | Bank Mandiri | Financial Services | APAC | 16.1 |
| 80 | Hari Bersih | Non-profit, public sector & education | APAC | 16.1 |
| 80 | Harpic | Toiletries & Cosmetics | APAC | 16.1 |
| 80 | Jolly Rancher | Food | APAC | 16.1 |
| 80 | Kingfisher | Alcoholic Drinks | APAC | 16.1 |
| 80 | Max Life Insurance | Financial Services | APAC | 16.1 |
| 80 | Milo NutriUp | Soft Drinks | APAC | 16.1 |
| 80 | redBus | Travel, Transport & Tourism | APAC | 16.1 |
| 80 | Royal Enfield | Automotive | APAC | 16.1 |
| 80 | TikTok | Media & Publishing | APAC | 16.1 |
| 80 | Vision Express | Retail | APAC | 16.1 |
| 92 | Bivina | Alcoholic Drinks | APAC | 16.0 |
| 92 | Bye Bye Fever | Pharma & Healthcare | APAC | 16.0 |
| 92 | Revive | Soft Drinks | APAC | 16.0 |
| 92 | Tea+ | Soft Drinks | APAC | 16.0 |
| 96 | Proton | Automotive | APAC | 13.1 |
| 97 | Friso | Food | APAC | 12.8 |
| 97 | Tata Altroz | Automotive | APAC | 12.8 |
| 99 | Burger King | Retail | APAC | 12.4 |
| 99 | Maggi | Food | APAC | 12.4 |
| 99 | XL Axiata | Telecoms & Utilities | APAC | 12.4 |
| 102 | Mentos | Food | APAC | 12.1 |
| 102 | Sampoerna Retail Community | Retail | APAC | 12.1 |
| 102 | Sasa | Food | APAC | 12.1 |
| 105 | Heineken Silver | Alcoholic Drinks | APAC | 12.0 |
| 106 | OMO | Household & Domestic | APAC | 10.0 |
| 106 | Unilever | Toiletries & Cosmetics | APAC | 10.0 |
| 108 | Breeze | Household & Domestic | APAC | 8.8 |
| 108 | Marriott | Travel, Transport & Tourism | APAC | 8.8 |
| 108 | Provincial Electricity Authority | Telecoms & Utilities | APAC | 8.8 |
| 108 | United International Pictures | Media & Publishing | APAC | 8.8 |
| 112 | Apple | Technology & Electronics | APAC | 8.4 |
| 112 | Lactogrow | Soft Drinks | APAC | 8.4 |
| 112 | Perfetti Van Melle | Food | APAC | 8.4 |
| 115 | Alpenlibe | Food | APAC | 8.1 |
| 115 | Dunzo | Retail | APAC | 8.1 |
| 115 | McDowell’s No1 Soda | Alcoholic Drinks | APAC | 8.1 |
| 115 | Nikon | Technology & Electronics | APAC | 8.1 |
| 115 | Signature | Alcoholic Drinks | APAC | 8.1 |
| 115 | Sunfeast Wonderzmilk | Soft Drinks | APAC | 8.1 |
| 115 | Zomato | Retail | APAC | 8.1 |
| 122 | 7 Up | Soft Drinks | APAC | 8.0 |
| 122 | Biti's | Retail | APAC | 8.0 |
| 122 | Budweiser | Alcoholic Drinks | APAC | 8.0 |
| 122 | Emtek | Technology & Electronics | APAC | 8.0 |
| 122 | Ensure Gold | Food | APAC | 8.0 |
| 122 | Novaland | Business & Industrial | APAC | 8.0 |
| 122 | Rejoice | Toiletries & Cosmetics | APAC | 8.0 |
| 129 | Durex | Pharma & Healthcare | APAC | 5.0 |
| 129 | WOW Holiday | Travel, Transport & Tourism | APAC | 5.0 |
| 131 | Bebelac | Food | APAC | 4.4 |
| 131 | Mie Sedaap | Food | APAC | 4.4 |
| 133 | Acecook | Food | APAC | 4.0 |
| 133 | Aditya Birla Capital Health Insurance | Financial Services | APAC | 4.0 |
| 133 | Bumble | Media & Publishing | APAC | 4.0 |
| 133 | Citibank | Financial Services | APAC | 4.0 |
| 133 | Citra | Toiletries & Cosmetics | APAC | 4.0 |
| 133 | Dancow Excelnutri+ | Soft Drinks | APAC | 4.0 |
| 133 | Dompet Dhuafa | Non-profit, public sector & education | APAC | 4.0 |
| 133 | Gaana | Media & Publishing | APAC | 4.0 |
| 133 | HDFC Life | Financial Services | APAC | 4.0 |
| 133 | Ion Water | Soft Drinks | APAC | 4.0 |
| 133 | Lizol | Household & Domestic | APAC | 4.0 |
| 133 | Matahari Department Store | Retail | APAC | 4.0 |
| 133 | Men's Biore | Toiletries & Cosmetics | APAC | 4.0 |
| 133 | MG Motor | Automotive | APAC | 4.0 |
| 133 | Pediasure | Soft Drinks | APAC | 4.0 |
| 133 | Red Bull | Soft Drinks | APAC | 4.0 |
| 133 | Tata Mutual Fund | Financial Services | APAC | 4.0 |
| 133 | Total | Automotive | APAC | 4.0 |
| 133 | Traveloka | Travel, Transport & Tourism | APAC | 4.0 |
| 133 | Unacademy | Media & Publishing | APAC | 4.0 |
| 133 | Western Digital | Technology & Electronics | APAC | 4.0 |
| 133 | XL Home | Telecoms & Utilities | APAC | 4.0 |