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The State of Video & CTV
Video is now at the heart of the marketing mix
An overwhelming majority of marketers plan to increase their investment in the year ahead, seeing it as the most essential tactic for reaching audiences and driving business outcomes across the entire funnel.
Navigating the GenAI Landscape
A Practical Roadmap for Marketing Organizations
Generative AI (GenAI) may offer a transformative potential for marketing, but realizing this requires a strategic, organization-wide approach. We introduce a strategic framework, the "Need-Case Map," to guide marketers in prioritizing investments, aligning initiatives with business objectives, and maximizing impact.
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Didem Namver
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Ece Ademoğlu
Industries Partner for E-Commerce & Fashion
Meta
Burcu Karadayı Akgül
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PepsiCo
Emel Akman
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OMG Türkiye
Beril Alakoç
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Akbank
İnanç Emre Albayrak
Digital Communications and Digital Media Planning
Turkish Airlines
Barış Aldanmaz
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Can Çalışkan
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Rafineri
Gürhan Çam
CEO
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Ayça Güçlüoğlu
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Eti
Özge Bakırçalı
Hande Beceren
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Burçin Bıkmaz
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Garanti BBVA
Alper Cengiz
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Nur Cephanecigil
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Digital Turbine
Seçil Demiralp
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Vodafone
Gülizar Öcal Doğan
CMO
Keretivaş
Kayhan Dural
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Consciouslab
Serdar Çelik
CRO & Head of MMA Türkiye Research Commission
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Pınar Gedik
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Opet
Zeynep Özenç Göçer
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Gülçin Alıcı Gökçe
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Cenk Gümüşçüoğlu
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Yasemin Gürleroğlu
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Sütaş
Kerem Kanık
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Jüpiter
Özlem Güzey Karabilen
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Ingage
Levent Kasapoğlu
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Mediacom
Ceren Türkben Kaya
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Mastercard
Dalia Kittani
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4PLAY
Nilgün Kopuzoğlu
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Google
Ömer Can Kıvanç
Adsbot
Sibel Ülkü
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Wavemaker
Ekin İlyasoğlu
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REPID
Evren Ünal
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The Walt Disney Company Türkiye
Çiğdem Okcebe
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Neodigital
Hande Karamanoğlu Orhan
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Amazon
Sinem Orpak
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Migros Türkiye
Canan Pehlivanoğlu
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Özlem Çıragöz
Chief Strategy Officer)
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İpek Regay
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Mehmet Emin Örge
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Innocean
Özge Sönmez
Brand Health Tracking Service Line Leader & Exco Member
Ipsos Türkiye
Ebru Üstün
CMO, Lactalis Türkiye- Vice President, MMA Türkiye
Lactalis Türkiye Group
Selvi Talipoğlu
Marketing Director
Hopi
Gülçin Aytemizel Telatar
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Star Pay
Mehmet Tüfekçi
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ARÇELİK PAZARLAMA A.Ş.
Murat Toz
Director of Marketing
Allianz Türkiye
Pınar Tuğcu
Digital Platforms Senior Manager – Eurasia & Middle East
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Burcu Vural
Digital Activation Lead
Versuni
Yelda Aktuna
Chief Strategy Officer (CSO)
Punch BBDO
Rahşan Demirhan Yüksel
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Carat Turkey
Gözde Yılmaz
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Birçim Öztaşkın
Founder
Mind The Gap
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