What's the average addressibility by client, as determined by Fabrick Assessment? (not "up to" 80%) | MMA / Marketing + Media Alliance

What's the average addressibility by client, as determined by Fabrick Assessment? (not "up to" 80%)

AS

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Neustar's picture

This is widely dependent on the individual media mix and integration mix of each client. This varies by industry vertical and media strategy, but for most of our clients we are covering 80% of their media -- comprised of walled garden, TV, and premium publisher partners. 

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