How exactly will IDLs interact with UIDs? Will we be able to upload UIDs into LR for conversion into IDLS? | MMA / Marketing + Media Alliance

How exactly will IDLs interact with UIDs? Will we be able to upload UIDs into LR for conversion into IDLS?

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LiveRamp’s identifier, now called RampID, is interoperable with universal IDs, such as Universal ID 2.0, to enable improved addressable advertising and measurement across channels, without a reliance on third-party cookies or device identifiers.

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