Webinar Partner:
Ben Plomion
Chief Growth Officer, GumGum
Harmen Tjaarda
SVP Strategic Development and Customer Success, GumGum EMEA
Joanne Leong
VP Director Global Media Partnerships, Dentsu NY
Mike Follett
Managing Director, Lumen Research
How to Drive Ad Success in our New Attention Economy
Whether we like it or not, we are living in the “Attention Economy” - with 90% of Americans online and most of us glued to our phones, brands must increasingly fight for user attention in a saturated marketplace. How can marketers produce effective ads to drive sales? It’s true that high-impact media formats can increase attention and brand recall, but how do we take this to the next level? And what does that look like?
Join top industry leaders from GumGum, JustPremium, Lumen and Dentsu for a chat about how advertisers can harness the power of attention-grabbing campaigns to drive impact and meaningful outcomes in new and innovative ways.
This webinar will focus on:
- Innovations in high-impact media and applying those to new digital environments
- How to measure ad success in the new age of attention
- GumGum x Lumen’s new study that proves how creative and data can maximize attention and brand recall
