Data | MMA / Marketing + Media Alliance

Data

 NEW

Data, Insights, Outlook 2026 is a quarterly thematic series edition from Marketing + Media Alliance Indonesia that captures the signals shaping marketing & advertising across the year. Each edition draws from Member Insights contributed by MMA Indonesia members and turns those perspectives into a curated view of the forces influencing business, brands, consumers and growth - as highlights.

Released: 
April, 2026
Region: 
compliance safety, brand safety, mobile advertising, privacy

Ad measurement firms have long preached the need for Brand Safety tools as a core pillar of digital ad campaign verification, to go along with viewability and IVT/bot detection. The ongoing evolution of privacy regulations like GDPR and CCPA have caused the entire marketing ecosystem to place a bigger focus on compliance preparation and internal documentation.

Making a payment in an app on a tablet
For mobile experiences that accept credit card payments, clients need to host data with a Payment Card Industry Data Security Standard (PCI DSS) compliant hosting provider. What’s the deal with PCI exactly? Bottle Rocket has helped clients become PCI compliant, so we’ll fill you in.

What is PCI Compliance?