MMA Indonesia Data, Insights & Outlook 2026 - Q1: Ramadan Growth

Data, Insights, Outlook 2026 is a quarterly thematic series edition from Marketing + Media Alliance Indonesia that captures the signals shaping marketing & advertising across the year. Each edition draws from Member Insights contributed by MMA Indonesia members and turns those perspectives into a curated view of the forces influencing business, brands, consumers and growth - as highlights.

Built as an industry-led series, each quarterly Data, Insights, Outlook 2026 release focuses on a specific theme and reflects what marketers are seeing on the ground — what is changing, what is gaining urgency and what deserves attention next. By compiling and synthesizing member perspectives, the series edition provides a more collective and actionable view of the industry ecosystem.

The series is designed to help marketing leaders track shifts as they happen, benchmark priorities across the ecosystem and approach the next quarter with stronger context and clearer direction.

Q1: Ramadan Growth

The Ramadan Growth 2026 gave brands a stronger base for growth in the next quarter by expanding audience insights across early shoppers, app users, social commerce buyers, CTV viewers, and deal-driven consumers, creating more opportunities for retargeting, CRM, and precise media planning.

Brands can continue building on: 

• Richer first-party and behavioral audiences from Ramadan interactions 
• Stronger social commerce habits and creator-driven trust 
• Higher engagement through premium video and family co-viewing 
• Smoother watch-to-shop and app-based conversion journeys 
• AI-supported, context-led planning for sharper messaging 
• Post-Ramadan routines linked to travel, everyday spending, and replenishment behavior  

For the next year, the opportunity is to carry Ramadan attention forward and turn it into lasting relationships that feel more personal, more connected, and more valuable to the business.