Creative is more crucial than ever, according to 8 out of 10 marketers, but what drives creative effectiveness, and can AI help boost it? That's the #1 question for most marketers today, and that is what MMA Global, Kellanova, and VidMob set out to unlock with their research.
A special MarTech, Data & CX Council-exclusive MMA India Café brought together leaders from McDonald’s, Google Cloud, Federal Bank, Exotel, WebEngage, AkzoNobel, TransUnion, Tata Communications and more. Outcome: the most actionable CX shift - where real-time signals, prescriptive analytics and “human-in-the-loop” design move CX from a score to a company-wide culture.
My team has really appreciated all the information sharing. We just wrapped up an NPS survey for the teams, and people actually-mentioned access to MMA live streams or recordings of the different Think Tanks and events as something that was a positive change in our overall education and LFD strategy.
What MMA does matters a lot. They create communities, help share knowledge and give movement to trends that are important to know. We feel less lonely in these roles we have thanks to the connections they facilitate.
MMA has an impressive collection of forward-thinkers focused on building for the future. It's a joy to be a part of that group and doing meaningful work as an industry.
The MMA is the perfect trifecta of gathering the best thought leaders across the entire ecosystem; to tackle the biggest issues our industry faces and driving measurable results.
The MMA and the boards are willing to dig in hard to the most complex problems in our marketing ecosystem, and in turn, deliver solutions that can be implemented to help solve the pressing challenges we have.
General Director, Global Media and Marketing Services
General Motors Corp
For companies that have multiple brands in their portfolio and are considering an ever-growing list of channel options to market and distribute them, it's vitally important to roll out MTA slowly, says Brad Feinberg, North American VP of Media and Consumer Engagement at Molson Coors. Prioritize which brands can benefit the most from MTA first, analyze the results then apply the learnings to other brands as needed.
